Email Marketing Specialist

Quazar; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency in Cape Town is seeking an Email Production Specialist to manage email campaigns using Mailchimp. The ideal candidate will have 3-5 years of experience, strong HTML/CSS skills, and meticulous attention to detail. The role requires quality assurance and audience data management. This position offers a hybrid working pattern with three days in the office and two days working from home.

Qualifications

• 3–5 years of hands-on email production experience.
• Solid HTML / CSS skills for email.
• Meticulous attention to detail and methodical QA.

Responsibilities

• Own the end-to-end creation, QA, and delivery of email campaigns.
• Manage audience lists, tags, and segments.
• Ensure quality assurance for pre-send processes.

Skills

Email production with Mailchimp

HTML / CSS for email

Attention to detail

Design literacy

Analytics and UTM tagging

Email accessibility guidelines

Tools

Mailchimp

Google Analytics

Figma / Adobe CC

Excel / Google Sheets

Job description

Role Purpose

Own the end-to-end creation, QA and delivery of on-brand Mailchimp campaigns. Blend hands‑on HTML / CSS for email, list and audience management, and a strong design eye to deliver reliable, measurable results.

Key Responsibilities

Campaign production

• Build emails and reusable templates in Mailchimp (Classic & New Builder).
• Code / adjust custom HTML / CSS for responsive behaviour and dark‑mode readiness.
• Create modular content blocks and maintain a component library with usage notes.

Audience & data management

• Maintain lists, tags, groups and segments with clear naming conventions.
• Set up and optimise journeys / automations (welcome, nurture, re‑engagement, event reminders).
• Manage imports / exports, de‑duplication, bounce handling and suppression lists; uphold data hygiene.

Quality assurance

• Own a rigorous pre‑send QA: links, images / alt text, subject & preview, merge tags, personalisation fallbacks.
• Test renders across major clients / devices; validate tracking / UTMs and send settings.
• Ensure accessibility (headings hierarchy, colour contrast, tap targets, semantic HTML where feasible).

Design & brand

• Translate brand guidelines into clean, scannable layouts with clear hierarchy and typography.
• Create / lightly edit assets (SVG / PNG / GIF) and compress for email size constraints.
• Partner with designers and copy to maintain consistency and elevate the craft.

Measurement & optimisation

• Define campaign objectives and success metrics; build Mailchimp reports and dashboards.
• Run A / B tests (subject, preview, timing, layout, CTA, personalisation) and document learnings.
• Feed insights into a rolling backlog to lift CTR / CTOR and conversions.

Compliance & governance

• Apply consent and preference best practice (POPIA / GDPR), footer compliance and suppression policies.
• Maintain an email QA checklist and release notes for every send.

Ways of working

• Manage a simple content calendar; communicate timelines and approvals.
• Coordinate with project team / compliance as needed; be calm and reliable under deadline.

Required Skills & Experience

• 3–5 years' hands‑on email production using Mailchimp (templates, journeys, segments, merge tags).
• Solid HTML / CSS for email (table layouts, inline styles, fallback fonts, dark‑mode tactics).
• Meticulous attention to detail and methodical QA; comfortable owning list hygiene at scale.
• Design literacy: layout, spacing, typography, image optimisation; basic Figma / Adobe skills.
• Understanding of deliverability (SPF / DKIM / DMARC basics, sender reputation, throttling).
• Competent with analytics and UTM tagging; able to set goals and report outcomes.
• Working knowledge of email accessibility guidelines.

Nice to Have

• Litmus or Email on Acid.
• MJML; simple templating (e.g., merge logic or basic Liquid / Handlebars).
• CSV / data wrangling; Google Sheets formulas; basic SQL.
• Zapier / webhooks to connect forms and CRMs.

Success Metrics (KPIs)

• List health: growth rate, active vs dormant ratio, bounce & spam‑complaint rates.
• Campaign performance: delivery rate, click‑through, CTOR, conversions.
• Quality: pre‑send defect rate, post‑send issue rate, SLA adherence.
• Velocity & reuse: time‑to‑send, % built from reusable modules, automation coverage.
• Compliance: zero critical breaches; unsubscribe rate within thresholds.

Tools You'll Use

• Mailchimp, Google Analytics (UTMs), Figma / Adobe CC, Litmus / Email on Acid (or equivalents), Excel / Google Sheets.

Personal Attributes

Organised, meticulous, and accountable. Design‑aware with a pragmatic, test‑and‑learn mindset. Clear communicator; collaborative and ownership‑oriented.

Location & Working Pattern

Cape Town based, offices in Wynberg, Hybrid (3 in office days, 2 WFH days).