Ecommerce Copywriter- Cape Union Mart

Cape Union Mart Group; Wes-Kaap; Hybrid; ZAR 300 000 - 420 000; Full time

Job summary

A prominent retail company in South Africa is seeking an experienced eCommerce Copywriter to enhance product data quality and on-site content. The ideal candidate will have 3-5 years of eCommerce copywriting experience, strong knowledge of SEO best practices, and proficiency in digital marketing analytics. This position offers the opportunity to work collaboratively with various teams to drive performance improvements across digital channels.

Qualifications

• 3-5 years of experience in a similar position.
• High-level understanding of web design and analysis.
• Understanding of SEO and eCommerce copywriting best practices.

Responsibilities

• Create engaging & SEO-optimised product copy.
• Maintain consistency in product naming conventions.
• Update on-site content including homepages and landing pages.

Skills

SEO optimisation

Digital marketing

Data analysis

Cross-functional collaboration

Organisational skills

Education

Tertiary education in digital/eCommerce

Tools

Google Analytics

Microsoft Excel

Job description

We’re looking for a detail-driven and commercially minded eCommerce Copywriter to join our team. In this role, you’ll take ownership of product data quality and on-site content, ensuring copy is accurate, optimised for SEO, and aligned with brand messaging. From product naming to homepage updates, you’ll play a key role in enhancing the customer journey and driving performance across our digital channels.

Key Duties

• Create accurate, engaging & SEO-optimised product copy across a range of categories
• Maintain consistency in product naming conventions and attributes to support search and filtering
• Ensure completeness and accuracy of product information through cross-functional collaboration
• Review site search terms and customer feedback to improve product data and discoverability
• Update on-site content including homepages and landing pages in line with campaigns and seasonal promotions
• Moderate product reviews and take appropriate actions where necessary
• Collaborate with wider teams (eg. Merchandise & Marketing) to ensure messaging consistency
• Contribute to ongoing site improvements by analysing user behaviour and performance data
• Stay informed on industry trends and conduct regular benchmarking to identify opportunities
• Champion SEO best practices across all web content and support continuous optimisation efforts

Job Requirements

• Knowledge, Experience & Qualifications
  • At least 3- 5 years’ experience in a similar position
  • Matric and related tertiary education in digital/ eCommerce
  • High-level understanding of web design and web analysis
  • Understanding of SEO and eCommerce copywriting best practices
  • Experience with eCommerce platforms & Google Analytics
  • Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
  • Proficiency in Microsoft Office Suite (specifically MS Excel)
  • Domain knowledge in eCommerce, retail, online advertising and/or analytics
• Competencies
  • Goal oriented and self-motivated – must be able to work independently with minimal supervision
  • Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
  • Ability to work cross-functionally and with a wide range of individuals with different skill sets
  • Strong organizational, interpersonal, and communication skills (written and verbal)
  • Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
  • ‘Can do’ positive attitude – eager to grow, learn and develop your skills
  • Decisive, structured and organised, with a keen eye for detail
  • Fast learner with a strong aptitude for systems
  • Passionate about online, digital, eCommerce, websites and UX

Please note: The Cape Union MartGroup is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.