E-commerce Content Strategist

Placements24; Vereeniging; On-site; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Health insurance

Retirement fund

Professional development

Creative, collaborative team in Vereen

Exposure to diverse marketing projects

Job summary

Placements24 in Vereeniging seeks an E-commerce Content Strategist to elevate brand storytelling and product presentation across the online store. You will develop a content calendar, write product descriptions, blog posts, emails, and social content while aligning with SEO best practices.

The role offers a competitive salary, health insurance, retirement benefits, and opportunities for professional growth in a creative, collaborative team.

Qualifications

• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
• 3–5 years of experience in content strategy, copywriting, or content marketing, preferably within e-commerce.
• Strong understanding of SEO, CMS, and digital marketing principles.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proven ability to develop engaging content that drives conversions and brand loyalty for online retail.

Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website, aligning with marketing goals and SEO best practices.
• Create, edit, and manage engaging and persuasive product descriptions, category pages, and website copy.
• Plan and oversee the creation of blog posts, articles, social media content, email newsletters, and other marketing collateral.
• Conduct keyword research and implement SEO strategies to improve organic search rankings and drive traffic to the online store.
• Analyze content performance metrics, monitor trends, and use insights to refine content strategy and improve user engagement.

Skills

Content strategy

SEO

Copywriting

Editing and proofreading

Analytics

Education

Bachelor's degree in English/Marketing/Communications/Journalism

Tools

CMS

Google Analytics

SEO tools

Job description

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to elevate their brand narrative and product presentation in Vereeniging . This role is essential for crafting compelling content that drives engagement, informs customers, and ultimately boosts online sales for their e-commerce platform . You will be responsible for developing and managing a content calendar, overseeing the creation of high-quality product descriptions, blog posts, social media updates, and email campaigns. The ideal candidate is an exceptional storyteller with a deep understanding of SEO principles and a proven ability to create content that resonates with target audiences, contributing to the vibrant Gauteng online retail environment.

Key Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website , aligning with marketing goals and SEO best practices.
• Create, edit, and manage engaging and persuasive product descriptions, category pages, and website copy.
• Plan and oversee the creation of blog posts, articles, social media content, email newsletters, and other marketing collateral.
• Conduct keyword research and implement SEO strategies to improve organic search rankings and drive traffic to the online store .
• Analyze content performance metrics, monitor trends, and use insights to refine content strategy and improve user engagement.

Requirements

• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in content strategy, copywriting, or content marketing, preferably within e-commerce .
• Strong understanding of SEO, content management systems (CMS), and digital marketing principles.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proven ability to develop engaging content that drives conversions and brand loyalty for online retail .

Benefits

• Competitive annual salary and performance-based bonuses.
• Full-time position with dedicated opportunities for professional development.
• Comprehensive health insurance and retirement fund options.
• A creative and collaborative work environment in Vereeniging .
• Exposure to diverse marketing projects and the opportunity to shape brand voice in the digital space .