Director of Marketing and Business Development

Wits University; Johannesburg; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading educational institution in Johannesburg seeks a Marketing Manager to develop and implement digital-first integrated marketing strategies. The role requires extensive experience in B2B and B2C marketing, along with strong leadership and communication skills. The ideal candidate will oversee brand positioning, partnerships, and performance metrics to drive enrollment and visibility of short courses. Competitive package offered.

Qualifications

• 7-10 years of experience in B2B and B2C marketing.
• Expertise in corporate relations and short-course development.
• Ability to build cross-functional teams.

Responsibilities

• Develop integrated marketing strategies for the Wits Plus brand.
• Lead business development teams for partnerships and training solutions.
• Collaborate with stakeholders for product innovation.
• Monitor performance metrics and manage budgets effectively.
• Manage budgets and performance metrics for marketing.

Skills

Digital marketing

Market research

Corporate relations

Leadership

Communication

Data analytics

Education

Master’s degree in marketing or related field

Job description

Brief Description

Key Responsibilities

• Develop and implement digital-first integrated marketing strategies and execution to position the Wits Plus brand, and promote short courses, including digital campaigns, content creation, and branding initiatives aimed at increasing enrolment and visibility.
• Lead and guide the business development team in identifying, cultivating, and securing partnerships with corporates for bespoke and closed training solutions, including market analysis and relationship management.
• Collaborate with academic and administrative stakeholders to innovate product offerings, analyze market trends, and create business cases for new opportunities in higher education short courses.
• Oversee communications, media relations, and customer engagement efforts to enhance the institution's reputation and support enrolment goals.
• Monitor performance metrics, manage budgets, allocate resources effectively to achieve marketing goals and objectives, and managing marketing projects from conception to completion, including planning, execution and reporting.

Qualifications and Requirements

• Master’s degree in marketing, digital business, communications, or a related field; advanced degree preferred.
• At least 7-10 years of experience in B2B and B2C marketing and / or business development, with experience in developing and implementing ideally within higher education or continuing education sectors, with a proven track record in promoting educational programmes or courses.
• Expertise in digital marketing, market research, and corporate relations; experience in short-course development or sales is highly desirable.
• Excellent leadership, communication, and interpersonal skills, with the ability to build cross-functional teams and influence stakeholders.
• Proficiency in data analytics and strategic planning to inform decision‑making and drive growth.
• Experience is using data to drive improvements, data‑led decision making to deliver lead generation and conversions to drive revenue growth.

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