Director of Fitness and Wellness Programs

Placements24; Rustenburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement plan

Continuing education

Paid time off

Job summary

Placements24 in Rustenburg, North West, seeks a visionary Director of Fitness and Wellness Programs to drive strategic direction and manage all fitness initiatives at our Rustenburg facility.

Lead program design, staff supervision, member engagement, safety, and the division's profitability, while staying ahead of industry trends.

Requirements include a relevant degree, 6–8 years in fitness management, professional certifications, and willingness to relocate to Rustenburg.

Qualifications

• Bachelor's degree in Kinesiology, Sports Science, Health Promotion, or related field.
• 6–8 years of fitness and wellness management experience with leadership.
• Proven program development, staff management, and budget oversight.
• Knowledge of exercise physiology and wellness principles.
• Certification from REPs, ACSM, or ACE is desirable/required.
• Experience with fitness management software.

Responsibilities

• Develop and implement comprehensive fitness and wellness programs.
• Recruit, train, and manage fitness instructors and wellness staff.
• Maintain service standards, safety, and member satisfaction.
• Manage department budget and revenue generation.
• Lead group classes, personal training, and workshops.
• Stay current with trends and integrate into offerings.
• Develop marketing for member acquisition.
• Monitor KPIs and report to senior management.
• Collaborate with other departments for a cohesive experience.
• Oversee equipment and facilities maintenance.

Skills

Leadership

Strategic planning

Staff development

Customer service

Marketing awareness

Education

Bachelor's degree in Kinesiology / Sports Science / Health Promotion / Business Management

Advanced certifications (REPs/ACSM/ACE)

Tools

Fitness management software

Job description

About the Role

Our client, a leading organization within the Leisure & Sports industry, is actively seeking a visionary Director of Fitness and Wellness Programs for their facility in Rustenburg, North West . This senior leadership role is responsible for the strategic direction, development, and overall management of all fitness and wellness initiatives. The Director will oversee program design, staff supervision, member engagement, and the operational excellence of the fitness center, ensuring it remains at the forefront of health and wellness trends. The ideal candidate will possess a strong background in fitness management, a passion for promoting healthy lifestyles, and exceptional leadership qualities. You will be instrumental in creating an inspiring and effective environment for our members, driving program growth, and ensuring the profitability and success of the fitness and wellness division in North West . We are looking for a strategic leader who can innovate and elevate our offerings to meet the evolving needs of our community.

Key Responsibilities

• Develop and implement comprehensive fitness and wellness strategies and programs that align with company goals.
• Oversee the recruitment, training, and management of fitness instructors, personal trainers, and wellness staff.
• Ensure the highest standards of service delivery, safety, and member satisfaction within all fitness and wellness activities.
• Manage the budget for the fitness and wellness department, including revenue generation and cost control.
• Create and lead group fitness classes, personal training sessions, and specialized wellness workshops.
• Stay abreast of the latest trends and innovations in the fitness and wellness industry and integrate them into program offerings.
• Develop and execute marketing and promotional strategies to increase membership and program participation.
• Monitor key performance indicators (KPIs) for the department and report on progress to senior management.
• Collaborate with other departments to ensure a cohesive and integrated member experience.
• Maintain and manage fitness equipment and facilities, ensuring they are safe, clean, and well-maintained.

Requirements

• Bachelor's degree in Kinesiology, Sports Science, Health Promotion, Business Management, or a related field. Advanced certifications are highly desirable.
• Minimum of 6-8 years of experience in fitness and wellness management, with proven leadership capabilities.
• Demonstrated experience in program development, staff management, and budget oversight.
• In-depth knowledge of exercise physiology, training methodologies, and wellness principles.
• Excellent communication, interpersonal, and customer service skills.
• Proven ability to motivate and inspire both staff and members.
• Strong understanding of marketing principles and member acquisition strategies.
• Certification from a recognized fitness professional organization (e.g., REPs, ACSM, ACE) is required.
• Experience with fitness management software.
• Residing in or willing to relocate to Rustenburg, North West .

Benefits

• Competitive salary with potential for performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company contributions.
• Opportunities for continuing education and professional certifications.
• Access to fitness facilities and programs.
• Paid time off, including vacation, sick leave, and public holidays.
• A supportive and dynamic work environment focused on health and well-being.