Director, Account Based Marketing

NTT; Johannesburg; Hybrid; ZAR 400 000 - 500 000; Full time

Job summary

A leading technology services firm in Johannesburg seeks a Director of Account Based Marketing to spearhead their ABM strategy. The role involves collaboration with cross-functional teams to enhance client engagement and drive sustainable growth. Candidates should possess leadership experience and a strong background in ABM principles. This position offers a hybrid workplace environment.

Qualifications

• Significant experience in a technology or business environment.
• Experience in Marketing or Marketing Communications roles.
• Proven ABM experience with 1:few execution.
• Experience managing and leading a Marketing team.

Responsibilities

• Define and execute the ABM strategy.
• Drive client engagement and sustainable growth.
• Collaborate with sales and marketing teams.
• Lead and mentor a team of ABM professionals.

Skills

Influencing others

Teamwork

Effective communication

Flexibility

Web 2.0 knowledge

Relationship building

Data analysis

Program management

Technical marketing skills

Creative thinking

Leadership experience

Budget management

Education

Bachelor's degree in marketing, business, or communications

Certifications in ABM or digital marketing

Job description

JOB DESCRIPTION

Make an impact with NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

Your day at NTT DATA

The Director, Account Based Marketing (ABM) is a leadership role, responsible for executing the ABM strategy to drive growth and engagement across regions, as well as being responsible for driving the ABM strategy across multiple countries.

Through the execution of the ABM methodology, this role is accountable for driving a significant uplift in engagement with clients to retain and expand their engagement with the organization, ultimately driving long term sustainable growth in accounts and across countries / regions.

This role is responsible for collaborating closely with the local / regional sales, marketing and other cross functional teams to plan, execute and drive ABM programs into identified clients.

Accountable for spearheading the organization's strategic ABM program approach (1 : 1 or 1 : few or 1 : many), this role works with relevant marketing hubs to deliver compelling campaigns and content and ensuring the right clients and ABM construct and approach for global campaigns.

This leadership role is responsible for leading, managing, coaching and mentoring a team of ABM professionals, fostering a culture of innovation, collaboration, and continuous improvement whilst focusing on achieving operational excellence.

Key responsibilities

• Defines the ABM strategy and approach, working closely with relevant sales and marketing leads.
• Translates the needs of the customer to personalized ABM programs aligned to business goals and objectives.
• Delivers against KPIs identified and aligned to business targets.
• Identifies, plans and implements the ABM program approach aligned to business priorities, goals and identified client needs, working closely with relevant marketing teams.
• Manages, defines and supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
• Works across multiple areas with local / regional sales and marketing teams on the identification and execution of key accounts and cluster campaigns based on client insights.
• Drives and demonstrates ABM adoption and performance in achieving business goals.
• Acts on insight to ensure continued evolution and focus on driving pipeline results.
• Manages and communicates with key stakeholders and executives across regions / wider business to ensure demonstration of impact of ABM with clients and sales.
• Manages, and provides coaching and mentoring to team members.

To thrive in this role, you need to have

• Significant ability to influence others to drive for results.
• Excellent sense of teamwork and collaboration.
• Effective communication skills (written / verbal) to achieve specific objectives.
• Excellent ability to gain others' support for ideas, proposals, projects and solutions.
• Excellent ability to be flexible and independently meet deadlines.
• Significant knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
• Significant ability to develop, maintain and strengthen partnerships / relationships and establish credibility with others inside and outside the organization who can provide information, assistance and support.
• Significant understanding of multi-channel engagement data, behavioral data and predictive data, in order to leverage same for optimization of client engagement.
• Significant program management skills with the capability to juggle a range of projects and consistently deliver results.
• Full range of technical marketing skills including, insight development, messaging development, campaign planning and activation and marketing performance management.
• Strategic vision for account-based marketing that aligns with overall business goals.
• Significant understanding of account-based marketing principles and practices, with a focus on delivering personalized experiences to target accounts.
• Significant proficiency in using data and analytics to inform marketing strategies and measure the impact of ABM initiatives.
• Significant leadership experience in managing teams, driving initiatives, and mentoring staff members
• Significant budget management skills to allocate resources effectively and measure ROI.
• Significant creative thinking to develop innovative ABM approaches that differentiate the organization from competitors.
• A focus on achieving tangible business outcomes through ABM efforts, such as pipeline growth and revenue generation.

Academic qualifications and certifications

• Bachelor's degree or equivalent in marketing, business, communications, or a related field.
• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Required experience

• Significant demonstrated experience in a technology and / or business environment, preferably a global organization.
• Significant demonstrated experienced gained within a Marketing or Marketing Communications or On-line Agency role.
• Significant demonstrated ABM experience – particularly in the world of 1 : few execution.
• Significant demonstrated experience managing and leading a Marketing team, preferably an ABM team.

Workplace type : Hybrid Working

About NTT DATA

NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

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