Direct Marketing Specialist I

Rmbwestport; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading financial institution in Johannesburg is seeking a Direct Marketing Specialist to oversee marketing campaigns and engage customers effectively. The role involves analyzing customer data to create targeted strategies, managing budgets, and ensuring compliance with data regulations. The ideal candidate has a relevant B Degree and 3 to 5 years of experience in direct marketing. This full-time position offers a challenging work environment with opportunities to innovate.

Benefits

Networking opportunities

Challenging work environment

Opportunities to innovate

Qualifications

• 3 to 5 years of experience in a similar environment.
• Strong knowledge of campaign management and audience segmentation.

Responsibilities

• Oversee planning and execution of direct marketing campaigns.
• Create targeted strategies for customer engagement.
• Analyze customer data and tailor messaging.

Skills

Campaign management

Audience segmentation

Budget management

Performance analysis

Vendor management

Education

Relevant B Degree

Job description

Overview

Direct Marketing Specialist I – Johannesburg – Full Time.

Posted Today | Apply before November 18.

Responsibilities

• Oversee planning, execution, and optimization of direct marketing campaigns.
• Create targeted strategies to engage customers through email, direct mail, and digital platforms.
• Analyze customer data, segment audience, and tailor messaging to specific demographics, behaviors, and preferences.
• Collaborate with creative teams to ensure campaign materials align with brand guidelines and resonate with the audience.
• Manage campaign budgets efficiently – track expenses, allocate resources, and ensure cost‑effective execution.
• Regularly evaluate campaign results – analyze metrics, identify trends, and recommend adjustments to improve performance.
• Collaborate with other marketing teams (product, digital) to align messaging and create cohesive customer experiences.
• Focus on both retaining existing customers and acquiring new ones through loyalty programs, referral initiatives, and personalized communications.
• Ensure compliance with data privacy regulations (e.g., POPIA, ECTA, CPA) and protect customer information.
• Coordinate with external agencies and vendors – select partners, negotiate contracts, and monitor performance.
• Stay informed about industry trends, adopt new tools, and adapt strategies accordingly.

Qualifications

• Minimum Qualification: Relevant B Degree.
• Experience: 3 to 5 years in a similar environment.
• Strong knowledge of campaign management, audience segmentation, creative development, budget management, performance analysis, cross‑channel coordination, vendor management, and innovation/adaptation.

Benefits & Opportunities

• Opportunities to network and collaborate.
• Challenging work environment.
• Opportunities to innovate.

EEO & Accessibility

The Bank supports the recruitment and advancement of individuals with disabilities. Candidates may disclose disability information voluntarily; it will remain confidential unless required by law.

All appointments will be made in line with FirstRand Group's Employment Equity plan.

Application Notice

Applications will not be accepted on or after 18/11/25. Please submit your application before the closing date indicated.

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