Direct Marketing Campaign Manager

Outsidecapital; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading financial services group in Johannesburg seeks a Marketing Manager to drive client acquisition and engagement for its digital platform. You will design multi-channel marketing strategies, enhance client retention, and establish a data-driven optimization framework. The ideal candidate has a strong background in digital marketing and experience in developing impactful content strategies.

Qualifications

• Proven experience in designing and executing digital marketing campaigns.
• Ability to analyze data and optimize campaigns for better performance.
• Strong communication and content development skills.

Responsibilities

• Design and execute a multi-channel digital campaign strategy.
• Implement a client segmentation strategy and improve retention.
• Create and manage a reporting dashboard for campaign metrics.
• Plan and execute a content strategy aligned with audience segments.

Job description

Job Description

We are representing a premier JSE-listed financial services group a recognized leader in the wealth management sector. They are making significant investments in their direct-to-consumer digital platform which allows individuals to manage their investments online. This is a strategic growth area for the business aimed at making sophisticated investment tools more accessible.

This is a chance to join the team at the heart of this growth taking ownership of the marketing engine that drives client acquisition and engagement for this cutting-edge platform.

Performance Objectives for Year One

• Boost Client Acquisition : Within the first 9 months design and execute a multi-channel digital campaign strategy (email social media etc.) that results in a measurable increase in new client sign-ups and funded accounts on the online platform.
• Enhance Client Engagement & Cross-selling : By the end of year one implement a robust client segmentation strategy. Develop and launch targeted always-on email and in-platform campaigns that demonstrably improve client retention and increase the adoption of additional products / funds.
• Establish a Data-Driven Optimization Framework : Within 6 months create and manage a comprehensive reporting dashboard to track key campaign metrics (e.g. CPA conversion rates LTV). Use these insights to run continuous A / B tests on campaigns providing actionable recommendations to sales and product teams quarterly.
• Develop a High-Impact Content Strategy : Within the first 6 months plan and begin executing a content strategy for the online platform. Align content formats channels and frequency with key audience segments to drive engagement build brand authority and support acquisition goals.

Required Experience

Manager

Employment Type

Full-Time

Experience

years

Vacancy

1