Digital Strategist Performance Marketing (US hours | EST)

Go Carpathian; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing agency is looking for a Digital Strategist Performance Marketing to lead advertising strategy and client success. The successful candidate will have substantial experience in performance marketing, specifically managing ad spends and optimizing campaigns. The role is remote-friendly and offers competitive compensation along with a collaborative work culture.

Benefits

Flexible remote work culture

Annual company offsite

Comprehensive benefits package

Qualifications

• Minimum 5+ years in performance marketing.
• At least 2+ years in an agency environment.
• Proven experience managing $250,000+ / month ad spend.

Responsibilities

• Lead strategy and client success for advertising campaigns.
• Serve as the primary client contact.
• Analyze campaign data and make strategic recommendations.

Skills

Excellent written and verbal communication skills in English

Strong analytical skills

Client-facing experience

Tools

Meta

TikTok

Google

Job description

Location: Remote (USA & Canada) | Preference for San Francisco (in-person option)

Work Hours: Pacific Standard Time (PST)

Employment Type: Full-Time

About Valid

Valid is a venture-backed startup building the worlds most scalable ad agency. Backed by leading Silicon Valley investors such as Canaan and Neo, our team of engineers, media buyers, and designers are shaping the future of digital advertising. With your help, we’ll design and test products that enable agencies to deliver results at a scale that was previously impossible.

Learn more : About Valid

Role Overview

We are seeking a Digital Strategist Performance Marketing to lead strategy and client success for high-performing advertising campaigns. This role blends client-facing account management with hands-on strategy development, requiring a deep knowledge of paid social and search platforms.

Key Responsibilities

• Digital Strategy (30%)
• Understand client business objectives and KPIs.
• Define account strategy based on budgets, goals, and in-market trends.
• Analyze campaign data to recommend strategic improvements.
• Lead and mentor a team of marketers to deliver best-in-class ad execution.
• Account Management (60%)
• Serve as the primary client contact, building strong relationships.
• Conduct weekly client meetings to present reports, provide campaign updates, and guide strategic decisions.
• Support clients in leveraging Valid tools and address all media-related queries.
• Product Collaboration (10%)
• Partner with engineering and product management teams.
• Translate marketing workflows into product features that enhance the ads experience.

Required Qualifications

• Excellent written and verbal communication skills in English.
• Minimum 5+ years in performance marketing, with at least 2+ years in an agency environment.
• Proven experience managing $250,000+ / month ad spend across :
• Meta
• TikTok
• Google
• Additional advertising platforms
• Strong analytical skills with the ability to apply statistical methods to campaign data.
• Track record as a client-facing senior point of contact.

Preferred Qualifications

• Experience leading and managing a marketing team.
• Mobile app advertising experience, including :
• MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
• Apple Search Ads
• SKAN / iOS attribution knowledge

Ideal Candidate Profile

• Excited by applying the latest technologies in novel ways to deliver value for customers.
• Thrives in an early-stage, fast-paced startup environment.
• Comfortable balancing organized execution with rapid iteration :
• Organized : Purpose-driven, efficient, and clear communicator (especially in writing).
• Chaos : Adaptable, hands-on, and able to ship quickly while learning in-market.

What We Offer

• A collaborative global team and flexible remote work culture.
• Opportunity to work at the cutting edge of AI-driven, performance-focused advertising.
• Annual company offsite in exciting locations.
• Competitive compensation based on experience and geography.
• Benefits package including healthcare, 401(k), FSA, and catered lunch for in-office employees.

Compensation

• Competitive salary (based on experience and location).
• Comprehensive benefits for eligible employees.

Location: Remote-friendly