Digital Strategist Performance Marketing

Go Carpathian Recruiting; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing firm is looking for a Digital Strategist (Performance Marketing) to lead strategy and client success for advertising campaigns. The ideal candidate should have over 5 years of experience in performance marketing, strong analytical skills, and a proven track record in client management. This role offers competitive compensation and a flexible remote work culture.

Benefits

Flexible remote work culture

Competitive compensation based on experience

Comprehensive benefits package including healthcare

Qualifications

• Minimum of 5+ years in performance marketing, with at least 2+ years in an agency environment.
• Proven experience managing substantial ad spend across multiple platforms.
• Strong analytical skills to apply statistical methods to campaign data.

Responsibilities

• Lead digital strategy and client success for advertising campaigns.
• Build strong relationships as the primary client contact.
• Analyze campaign data to recommend strategic improvements.

Skills

Excellent written and verbal communication skills in English

Strong analytical skills

Client management experience

Performance marketing expertise

Job description

Valid is a venture-backed startup building the world’s most scalable ad agency.

Backed by leading Silicon Valley investors such as Canaan and Neo, our team of engineers, media buyers, and designers are shaping the future of digital advertising.

With your help, we will design and test products that enable agencies to deliver results at a scale that was previously impossible.

Location

Remote (USA & Canada) | Preference for San Francisco (in‑person option)
Work Hours: Pacific Standard Time (PST)
Employment Type: Full‑time

Role Overview

We are seeking a Digital Strategist (Performance Marketing) to lead strategy and client success for high‑performing advertising campaigns.

Key Responsibilities

• Digital Strategy (30%)
  • Understand client business objectives and KPIs.
  • Define account strategy based on budgets, goals, and in‑market trends.
  • Analyze campaign data to recommend strategic improvements.
  • Lead and mentor a team of marketers to deliver best‑in‑class ad execution.
• Account Management (60%)
  • Serve as the primary client contact, building strong relationships.
  • Conduct weekly client meetings to present reports, provide campaign updates, and guide strategic decisions.
  • Support clients in leveraging Valid tools and address all media‑related queries.
• Product Collaboration (10%)
  • Partner with engineering and product management teams.
  • Translate marketing workflows into product features that enhance the ads experience.

Required Qualifications

• Excellent written and verbal communication skills in English.
• Minimum 5+ years in performance marketing, with at least 2+ years in an agency environment.
• Proven experience managing $,+ / month ad spend across: Meta, TikTok, Google, Additional advertising platforms.
• Strong analytical skills with the ability to apply statistical methods to campaign data.
• Track record as a client‑facing senior point of contact.

Preferred Qualifications

• Experience leading and managing a marketing team.
• Mobile app advertising experience, including: MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.), Apple Search Ads, SKAN / iOS attribution knowledge.

Ideal Candidate Profile

• Excited by applying the latest technologies in novel ways to deliver value for customers.
• Thrives in an early‑stage, fast‑paced startup environment.
• Organized: Purpose‑driven, efficient, and clear communicator (especially in writing).
• Adaptable, hands‑on, and able to ship quickly while learning in‑market.

What We Offer

• A collaborative global team and flexible remote work culture.
• Opportunity to work at the cutting edge of AI‑driven, performance‑focused advertising.
• Annual company offsite in exciting locations.
• Competitive compensation based on experience and geography.
• Benefits package including healthcare, (k), FSA, and catered lunch for in‑office employees.
• Competitive salary (based on experience and location).

Comprehensive benefits for eligible employees. Location: Remote‑friendly.