Digital & Social Media Analyst Cape Town, Wc, South Africa; Johannesburg, Gp, South Africa

Ogilvy Social.Lab; Johannesburg; On-site; ZAR 30 000 - 60 000; Full time

Job summary

Join a forward-thinking agency that is setting global benchmarks in digital marketing. As a Digital & Social Media Analyst, you will leverage your expertise in social and digital data analytics to provide actionable insights for local and international clients. Collaborating with a globally connected team, you will work on challenging projects that transcend borders, utilizing cutting-edge tools to analyze social media landscapes and inform strategic recommendations. This full-time role offers a competitive package, continuous training, and opportunities for career growth, making it an exciting chance to make a global impact in the digital marketing space.

Benefits

Attractive package and benefits

Continuous training and development

Opportunities for career growth

Qualifications

• 2 to 6 years of experience in Social/Digital Data Analytics.
• Strong analytical skills to turn data into actionable insights.

Responsibilities

• Reporting on social media activity across multiple markets.
• Designing insightful reports and audits with strategic recommendations.

Skills

Social Media Analytics

Data Analysis

Reporting

Social Media Strategy

Research Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Sprinklr

Brandwatch

SEMrush

Meltwater

Rival IQ

Job description

Cape Town, WC, South Africa; Johannesburg, GP, South Africa

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint. We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media, and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries. Join our globally connected team and work on challenging projects that transcend borders.

Embrace a career that takes you to new horizons and make a global impact!

Digital & Social Media Analyst

YOUR MAIN RESPONSIBILITIES : You will be responsible for reporting on social media activity across the social media landscape for multiple European markets. Analyze social and digital data through various tools (Social Listening tools like Synthesio, Brandwatch, Sprinklr; Competitive Analysis tools like Rival IQ; Audience Analysis tools like Profiler or Global Web Index; Trends and Search Analysis tools like SEMrush, etc.) based on a client briefing. Develop custom approaches leveraging available data sets and technologies to deliver actionable insights to inform strategic recommendations. Support planners in developing data-validated strategies that bring data richness to consumer, community, or creator online behaviors. Design insightful reports and audits with strategic recommendations. Deliver high-quality service to local and international clients. Collaborate with WPP and external data providers. Present your reporting work to clients.

YOUR TRACK RECORD SHOWS : 2 to 6 years of experience in Social/Digital Data Analytics, Insights, and Digital/Social Strategy (seniority level to be determined based on your background and experience). Strong research and analytical skills—understanding how to apply qualitative and quantitative learnings into actionable insights. Proficiency with social and digital monitoring technologies such as Sprinklr, Brandwatch, Meltwater, SEMrush, etc. An established understanding of social media and the wider digital communication landscape. Ability to work effectively, proactively, and seamlessly within a global, integrated agency team.

MUST-HAVE : Expertise in Sprinklr, always-on reporting, analytics, and insights generation. Strong spreadsheet and data analysis skills. A comprehensive understanding of today’s social media landscape. Knowledge of social media performance metrics/KPIs for both organic and paid media. Excellent reporting and visualization skills.

NICE-TO-HAVE : Experience with always-on social listening analysis and insights. Cultural tracking (including trends) and insights for campaigns. Dashboarding, data collection, and visualization experience.

WE OFFER YOU : A full-time position within a growing, trendsetting agency. Attractive package and benefits. Continuous training and development. Opportunities for career growth.