Digital Research Analyst

Z.O. Advertising; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading digital marketing agency in Johannesburg is seeking a Digital Research Analyst to optimize strategies through data-driven insights. The ideal candidate excels in analytics, has strong organizational skills, and can effectively present research findings. This full-time role involves consulting clients, managing data gathering, and supporting marketing initiatives.

Qualifications

• Experience in analytics and providing research-based solutions.
• Strong organizational skills for a multifaceted position.
• Ability to present findings and recommendations effectively.

Responsibilities

• Consult with clients to understand business and marketing objectives.
• Plan and manage data gathering to drive digital strategy.
• Provide weekly reports with actionable recommendations.
• Create research processes for benchmarking data.
• Present findings to Management and clients.
• Identify trends for competitive digital presence.
• Collate research for market intelligence to establish thought leadership.
• Collaborate with Management to execute marketing strategies.
• Perform other duties as requested.

Skills

Spss

Data Collection

R

Stata

Research Experience

Statistical Software

Data Mining

Calculus

Market Research

Operations Research

SAS

Data Analysis Skills

Job description

Sherbet Agency is a leading digital marketing agency that drives impactful and innovative campaigns for clients across a variety of industries. We’re looking for a dedicated Digital Research Analyst to join our team. If you feel that this is the position for you we want to hear from you!

As a Digital Research Analyst you will be supporting both the Accounts Management and Content Creation Departments for effective and efficient service delivery to all stakeholders.

This role is designed for someone who is excellent at analytics and providing research-based solutions, excels in organisational tasks and thrives in a multifaceted position that encompasses both client engagement and executive support.

Required Responsibilities

• Consult with our clients and/or Account Managers to understand key business and marketing objectives and challenges.
• Plan, implement and manage the gathering and extraction of meaningful data that will drive key digital marketing strategy decisions in line with business objectives.
• Provide weekly reports that identify and address key challenges by presenting clear actionable recommendations.
• Create clear research processes and methodologies to extract test and benchmark data for specific clients and document findings and recommendations into presentable formats.
• Present findings and recommendations to Management and/or clients as required.
• Identify potential trends and opportunities that will aid in establishing a strong and highly competitive digital presence across relevant platforms and markets.
• Collate research into industry market intelligence while creating a knowledge base of key insights that will establish the company as a thought leader in digital marketing trends.
• Work with Management and Account Managers to ensure effective execution of digital marketing strategies across all channels are in line with competitive analysis and trends.
• Any other duties as requested.

Key Skills

• Spss
• Data Collection
• R
• Stata
• Research Experience
• Statistical Software
• Data Mining
• Calculus
• Market Research
• Operations Research
• SAS
• Data Analysis Skills

Employment Type: Full Time
Experience: years
Vacancy: 1