Digital Product Content Strategist

HelloKindred; South Africa; Remote; ZAR 400 000 - 600 000; Full time

Job summary

A leading global professional services organisation is seeking a Digital Product Content Strategist to manage content strategy and writing for product listing pages. The ideal candidate will have 5 years of experience, strong skills in SEO, and the ability to collaborate with multiple teams. This contract position allows for remote work and offers a chance to contribute to diverse market strategies.

Qualifications

• 5 years experience in content strategy and writing for web or commerce platforms.
• Proven track record of persuasive writing for PLPs and PDPs.
• Solid understanding of SEO and query intent.

Responsibilities

• Define and implement content strategy across multiple brands.
• Write and edit product descriptions and marketing copy.
• Collaborate with UX and engineering teams for timely content delivery.

Skills

Content strategy

Product content writing

Information architecture

SEO knowledge

Stakeholder management

Persuasive writing

Education

Bachelor's degree

Tools

AEM (Adobe Experience Manager)

Adobe Target

Adobe Campaign

Job description

Overview

Anticipated Contract End Date / Length : October 1st 2025 - September 30th 2026 (1 year)

Our client a leading global professional services organisation is seeking a Digital Product Content Strategist to take ownership of the end-to-end content strategy and hands-on writing for product listing pages (PLPs) product detail pages (PDPs) category pages and navigation copy. The successful candidate will play a key role in driving discoverability clarity and conversion by creating persuasive and structured content in partnership with UX Service SEO Analytics and Engineering teams.

Responsibilities

• Define and implement content strategy for PLP PDP and category experiences across multiple brands and markets.
• Establish and maintain voice tone and evidence-based messaging frameworks that increase CTR add-to-cart and revenue per visit.
• Design and optimise information architecture (taxonomy facets filters microcopy and naming conventions) to improve findability and reduce friction across digital journeys.
• Write and edit compelling copy at scale including product descriptions benefit-led bullets specifications comparison modules and guided selling content.
• Build reusable content templates models and governance processes (style guides editorial checklists QA standards) to ensure consistency across markets.
• Partner with optimisation and analytics teams to run A / B and multivariate tests (e.g. CTA language above-the-fold modules) iterating content for measurable performance improvements.
• Work within enterprise CMS and marketing stacks ideally Adobe Experience Manager (AEM) Adobe Target and Adobe Campaign to deliver and optimise content across channels.
• Collaborate daily with UX Product Design Merchandising SEO and Engineering teams to ensure timely delivery of content within agile sprints and release cycles.

Qualifications

• Bachelors degree (or equivalent experience).
• 5 years experience in content strategy and product content writing for enterprise-scale web mobile or commerce platforms.
• Strong expertise in information architecture and structured content design : taxonomy schema and component-based content models.
• Proven track record of persuasive conversion-focused writing for PLPs and PDPs with a portfolio showcasing results (before / after or A / B test outcomes).
• Solid understanding of SEO for commerce including query intent entity coverage and internal linking strategies.
• Experience working in Agile product teams managing backlogs and delivering against sprint commitments.
• Excellent stakeholder management skills with the ability to present content rationale supported by data and insights.
• Hands-on experience with AEM Sites content models / components Adobe Target activities and Adobe Campaign orchestration; familiarity with DAM / Assets pipelines a plus.
• Experience working with large product catalogues multi-locale content operations and PIM / DAM workflows.
• Knowledge of accessibility standards (WCAG) and inclusive language guidelines.

Additional Information

What to include with your application

• A portfolio with 3 - 5 representative PLP / PDP samples (before / after or test results preferred).
• A brief content case study explaining your strategy IA decisions and measurable outcomes.

Candidates must be legally authorized to live and work in the country the position is based in without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity / expression sexual orientation national origin disability age or veteran status.

Remote Work : Yes

Employment Type : Contract

Key Skills

Civil,Bidding,GIS,Capital Market,Cement,Agricultural

Experience : years

Vacancy : 1