Digital Media Strategist

Havas South Africa; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading global marketing firm in Johannesburg is seeking an experienced professional with over 8 years in strategic planning. The role focuses on optimizing media experiences for global clients, requiring a Bachelor's or Master's degree in Business, Marketing, or Advertising and proficiency in media planning tools. Candidates should possess strong soft skills and the ability to manage cross-functional teams effectively.

Qualifications

• 8+ years professional experience in strategic planning.
• Intermediate English language skills.

Responsibilities

• Champion Havas unique approach for global clients.
• Design optimal Mx guidelines for global clients across Havas countries.
• Build relationships with key media owners for recommendations.

Skills

Media and media planning

Being authentic and open

Flexibility and adaptability

Mx Expert (Connection, Context, Content)

Advanced Programmatic

Education

Bachelor’s or Master’s degree in Business, Marketing or Advertising

Tools

Media planning tools

Advertising technologies

Business intelligence software (i.e. Tableau, Datorama)

Office software

Job description

Mission & Responsibilities

• Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
• Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
• Work closely with data and strategy communities as well as client leadership and specialists’ teams
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
• Ensure optimal Mx delivery for global clients in the countries liaise with relevant internal specialist teams and make sure processes are respected for local implementation
• Ensure audience planning and data integration from Mx brief to Mx measurement
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction

Previous Experience & Industry Background

• 8+ years professional experience in strategic planning
• Media, Brand

Qualifications & Languages

• Bachelor’s or Master’s degree in Business, Marketing or Advertising
• Languages: English (Intermediate)

Soft Skills & Competencies

• Managing execution
• Being authentic and open
• Being flexible and adaptable
• Media and media planning
• Mx Expert (Connection, Context, Content)
• Omnichannel
• Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
• Advanced Programmatic
• OSEP

Technical skills

• Media planning tools
• Advertising technologies
• Business intelligence software (i.e. Tableau, Datorama)
• Office software