Digital Media Specialist

Biz Community; Johannesburg; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading media company in South Africa is seeking a Digital Campaign Manager to enhance performance through analytics across digital platforms. The successful candidate will manage campaign execution and collaborate with various teams to deliver effective digital marketing strategies. A degree in marketing or communications and at least 3 years of experience are required. Knowledge of tools like Google Analytics is essential.

Qualifications

• Minimum of 3 years experience in digital marketing or a related field.
• Strong knowledge of digital innovations and platforms.
• Ability to evaluate relevant digital innovations for strategic alignment.

Responsibilities

• Set up, launch, and monitor digital media campaigns across platforms.
• Generate performance reports using Google Analytics and other tools.
• Collaborate with sales and creative teams for marketing solutions.

Skills

Analytical skills

Campaign execution

Digital marketing knowledge

Social media optimization

Education

Degree or Diploma in Marketing / Communications

Matric

Tools

Google Analytics

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Looker Studio

Job description

KEY PURPOSE OF ROLE

The role requires an analytical approach aimed at enhancing performance across our digital properties—both paid social media and brand platforms—through a critical evaluation of past performance to inform future strategies for digitally led campaigns and promotions. The role will work closely with both the digital creative teams and the digital product team and will be accountable for planning, executing, and evaluating digital media campaigns for both internal and client initiatives, as well as assessing the performance of our brand properties.

KEY PERFORMANCE AREAS

• Campaign Implementation & Execution: Set up, launch, and monitor digital media campaigns across all platforms (social, display, programmatic, audio), ensuring accurate tracking, targeting, and delivery.
• Platform & Campaign Analytics: Generate platform performance reports using tools such as Google Analytics, SimilarWeb, and Looker Studio.
• Social Media Analytics & Optimization: Analyse and optimize both internal and client campaigns across all major social media platforms.
• Campaign Strategy & Proposal Development: Develop strategic proposals that integrate Primedia platforms and meet client KPIs.
• Performance Monitoring & Reporting: Deliver regular post-campaign and monthly reports with actionable insights.
• Internal Team Collaboration: Collaborate with sales, product, and creative teams to ensure alignment and integration of digital solutions.
• System Maintenance & Platform Updates: Maintain tagging, tracking, inventory forecasting, and contribute to platform rate card updates.

Minimum required qualification

• Matric
• Degree or Diploma in Marketing / Communications / Similar or relevant work experience
• Computer Literacy e.g. Windows, Microsoft Word, Microsoft Excel, Microsoft PowerPoint

Qualifications considered advantageous

• Digital Marketing Certificate

Minimum years of experience

Minimum of 3-year experience in relevant field

Additional role requirements

• In-depth knowledge and understanding of various digital innovations and platforms, and how they can be leveraged to drive awareness and performance across Primedia Broadcasting's brands.
• The ability to quickly adapt to and adopt new digital tools and technologies to enhance campaign execution and digital strategy.
• Strong discernment in evaluating which digital innovations is relevant and appropriate for Primedia Broadcasting and its clients, ensuring strategic alignment and value delivery.
• The capability to translate business deliverables into clear, functional requirements that guide creative development and campaign execution.

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.