Digital Media Planner

Publicis Groupe Africa Pty Ltd; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading marketing agency in Johannesburg is seeking a highly organized Campaign Manager responsible for implementing and managing digital marketing campaigns. The ideal candidate will ensure that campaigns are executed on time and within budget, drive optimization, and work closely with creative agencies to meet strategic goals. Candidates need demonstrated experience in campaign management and strong attention to detail, ensuring reports and performance metrics are accurate and timely.

Qualifications

• Experience in cross-platform campaign management and implementation planning.
• Ability to work with speed and accuracy.

Responsibilities

• Build and maintain implementation plans aligned with strategies and KPIs.
• Monitor campaign performance and ensure budget adherence.
• Align creative elements with agencies and report on campaign outcomes.

Skills

Campaign management

Digital media planning

Performance tracking

Tools

Publicis Starscape

PowerHub

Job description

Overview

Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.

Job function: Ensure the effective operational management of all digital media campaigns in your portfolio. Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agencies’ production team. Be fully accountable and responsible for all digital implementation requirements.

Responsibilities

• Build implementation plans in line with the strategic requirements and KPI’s.
• Continuously maintain and update implementation plans in line with client changes, creative changes and media optimization changes (every time a plan amendment is made).
• Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other).
• Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.
• Plan and load bookings using Publicis Starscape tool (training will be provided).
• Brief implementation plans into PowerHub tool to execute the plans in real time (training will be provided).
• Daily monitor the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not overspend or underspend.
• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live.
• Suggest optimisation for better campaign performance to the team to ensure campaigns perform against agreed objectives.
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance.
• Tracking, tagging and taxonomy: ensure that tracking tags are requested timeously to avoid compromising go-live dates, QA testing happens on all campaigns, taxonomy is implemented correctly in line with brand requirements, and the correct tagging is implemented.
• Creative agency alignment: send chase lists to the creative agencies, chase for delivery of creative elements, flag delays with the client that affect go-live or pacing, and ensure best-practice creative on time and on brief.
• Pre-check all received assets from client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving assets.
• Strategy alignment: align on strategy requirements and deliverables before building implementation plans; provide regular feedback to strategists on ongoing performance of the campaign in alignment with the strategy.
• Post and interim campaign reports: drive the delivery of interim and post campaign reports, ensure data accuracy and correct formatting, and include benchmark and all required information.
• Buying and billing alignment: collate all invoices, check flow-plan actualisation, send billing pack and revised CE’s to Buyer.
• Other reporting: weekly spend tracking, weekly creative delivery tracker, weekly optimisation report, recommendations for improvement, key insights into campaign performance, optimisation recommendations, and regional requests; input into close-out reports.

Requirements

• Experienced cross-platform campaign management and implementation planning.
• Ability with speed and accuracy.