Digital Media Manager

Inspired Education Group; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Inspired Education Group is hiring a Digital Media Manager (SA) to lead strategic planning, execution, and optimization of organic and paid social media across Africa region schools. You will build brand equity, drive community engagement, and support student enrolment through hands-on content creation and campaign optimization.

The ideal candidate brings 3–5+ years of experience in social media within a multinational or matrixed environment, along with a Marketing/Communications degree and

Qualifications

• 3–5+ years of experience managing organic and paid social media.
• Degree in Marketing, Communications, or related field.
• Hands-on experience with LinkedIn, Instagram, TikTok and Facebook.
• Proven ability to plan, optimize and report on paid social campaigns via Meta Business Suite.
• Strong copywriting, proofreading and storytelling skills.
• Proficiency with social scheduling, listening and analytics tools.
• Knowledge of Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects) and Canva.
• Strong MS Office skills and stakeholder management.

Responsibilities

• Lead social media strategy across Africa region schools.
• Build a regional centre of excellence for social media practices.
• Manage day-to-day school and corporate social accounts.
• Collaborate with global Head of Social to implement directives.
• Create, edit and publish high-quality visual and written content.
• Ensure organic efforts align with paid campaigns to boost brand ROI.
• Track, analyze and report KPI performance weekly, monthly and quarterly.

Skills

Social media management

Content writing

Campaign optimization

Stakeholder management

Analytics & reporting

Education

Marketing/Communications degree

Tools

Meta Business Suite

Adobe Creative Cloud

Canva

Microsoft Office

Job description

Inspired Education is the leading global group of premium schools, with a portfolio of 128 premium private schools in 28 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13.

Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.

ABOUT THE TEAM:

The marketing team strives to deliver excellence through effective brand awareness, lead generation, growth, enrolment and retention activity. The focus for this team is to drive student admissions, grow our brand, enhance the customer journey and identify revenue opportunities for our portfolio of schools.

Specialist marketing knowledge and experience is critical, as we are transforming the marketing function from being highly decentralised and local, to high performing centralised teams.

ROLE SUMMARY:

The Digital Media Manager (SA) will lead the strategic planning, execution, and optimization of both organic and paid social media activities across Africa Region schools. This role requires a dynamic, forward-thinking professional capable of building brand equity, driving community engagement, and supporting student enrolment. The ideal candidate will blend high-level strategic relationship management with hands-on content creation and technical campaign optimization.

KEY RESPONSIBILITIES:

• Strategy, Governance and Best Practice
• Build and develop a regional "centre of excellence" to champion progressive, effective social media strategies across all regional schools.
• Manage the day-to-day operations of school and corporate social media accounts, ensuring a clear channel framework between central and local school activities.
• Collaborate with the global Head of Social to implement group directives, share regional best practices, and find operational efficiencies.
• Content Creation & Campaign Management
• Partner with schools and the marketing team to write, edit, and produce consistent, high-quality visual and written assets (images, short-form videos, and articles).
• Ensure organic social media efforts are fully integrated with paid digital campaigns to build brand equity and support school leadership priorities.
• Collaborate with the Performance Marketing team to build, optimize, and execute Paid Social Campaigns across Meta (Facebook & Instagram) to maximize ROI.
• Community Management & Moderation
• Oversee regional online communities, ensuring all customer queries and comments across social channels and review platforms (e.g., Google, School Parrot) are answered timely.
• Moderate user-generated content and elevate sensitive, controversial, or high-risk communications to appropriate stakeholders immediately.
• Enablement, Innovation & Reporting
• Train and empower local school "social media champions" to capture and supplement central organic content effectively.
• Track, analyze, and deliver deep-dive weekly, monthly, and quarterly reports evaluating key performance metrics (KPIs) such as brand awareness, engagement, retention, and paid campaign ROI.

THE IDEAL CANDIDATE WILL HAVE:

• Minimum 3–5+ years of proven experience managing organic and paid social media platforms, ideally within a multi-national or matrixed environment.
• University Degree (or equivalent) in Marketing, Communications, or a related field.
• Comprehensive hands-on experience managing and optimizing channels across LinkedIn, Instagram, TikTok, and Facebook.
• Proven track record activating, targeting, and optimizing Paid Social Ads via Meta Business Suite.
• Advanced copywriting, proofreading, and storytelling abilities with meticulous attention to detail.
• Proficiency in utilizing social media scheduling, listening, and analytical reporting tools.
• Intermediate knowledge of Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects) and online design suites like Canva.
• Strong mastery of Microsoft Office tools.
• Excellent interpersonal, negotiation, and stakeholder management skills to collaborate across global teams and school environments.
• Highly organized, self-motivated, and capable of managing multiple competing priorities under tight deadlines.
• Accountable, performance-driven, and able to maintain absolute calm and professionalism in stressful or high-stakes crisis-management situations.

SAFEGUARDING STATEMENT:

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.