Digital Marketing & Web Systems Specialist

CLS; Pretoria; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A dynamic digital solutions company in Pretoria is seeking a proactive Digital Marketing & Web Systems Specialist to manage and optimise digital marketing for multiple B2B clients in tech, medical, and engineering sectors. The ideal candidate will have over 5 years of experience in digital marketing, strong skills in SEO, website management, and analytics. This role offers competitive compensation and the chance to work with innovative clients.

Qualifications

• 5+ years of experience in digital marketing and web systems.
• Experience managing and optimising paid media campaigns across platforms.
• Proficiency in website management and maintenance using WordPress and ModX.

Responsibilities

• Manage and optimise digital marketing campaigns for B2B clients.
• Conduct SEO implementation and optimisation for websites.
• Oversee analytics tracking and reporting for digital marketing efforts.

Skills

Strong analytical and technical ability

Excellent written and verbal communication skills in English

Proficiency in Google & Meta ecosystems

Competence in SEO, website optimisation, and analytics tools

Creative coordination and understanding of brand consistency

Ability to manage multiple client projects efficiently

Education

National Senior Certificate

Relevant tertiary qualification in Marketing, Digital Media, or a related field

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

WordPress

ModX

GA4

Tag Manager

Looker Studio

ActiveCampaign

Mailchimp

Jira

Notion

Job description

Introduction

Our client is a dynamic company that delivers innovative digital solutions to help modern businesses grow and stay competitive online. They support startups, established firms, and enterprises in reaching new heights through strategic marketing, smart systems, and creative execution. We’re looking for a proactive Digital Marketing & Web Systems Specialist to manage and optimise digital marketing across paid media, SEO, websites, analytics, and reporting for multiple B2B clients in the tech, medical, and engineering sectors.

Job Purpose

To manage and optimise the digital marketing ecosystem for multiple B2B clients, overseeing paid media, SEO, website management, analytics, and reporting across Google, Meta, and LinkedIn platforms.

Requirements

Minimum Education (Essential)

• National Senior Certificate
• Relevant tertiary qualification in Marketing, Digital Media, or a related field (advantageous)

Minimum Applicable Experience (Years)

• 5+ years

Required Nature of Experience

• Managing and optimising paid media campaigns (Google Ads, Meta Ads, LinkedIn Campaign Manager)
• Website management and maintenance (WordPress, ModX)
• SEO implementation and optimisation
• Data tracking and analytics (GA4, Tag Manager, Looker Studio)
• CRM and email automation (ActiveCampaign, Mailchimp, SuperOffice, FocusPro)
• Social media management and content coordination across B2B channels
• Project and workflow management using tools such as Jira, Notion, or Atlassian.

Skills and Knowledge (Essential)

• Strong analytical and technical ability
• Excellent written and verbal communication skills in English
• Proficiency in Google & Meta ecosystems
• Competence in SEO, website optimisation, and analytics tools
• Creative coordination and understanding of brand consistency
• Ability to manage multiple client projects efficiently

Key Performance Areas

Paid Media (Primary Focus)

• Manage and optimise Google Ads (Search, Display, YouTube, Performance Max).
• Manage Meta Ads (Facebook, Instagram) and LinkedIn Campaign Manager.
• Develop audience targeting strategies, keyword research, and ad copy.
• Run A / B tests and track ROI using UTMs and Google Tag Manager.
• Deliver monthly performance and ROI reports

Website Management

• Maintain and improve WordPress and ModX websites (front-end updates, plugin management, backups).
• Handle hosting, FTP (via FileZilla), and technical troubleshooting.
• Ensure SEO best practices (site speed, metadata, schema).
• Implement tracking integrations with GA4, Tag Manager, and Search Console.
• Conduct monthly technical and content updates.

Email & CRM Automation

• Use ActiveCampaign or Mailchimp for campaign setup and automation.
• Manage segmentation, lists, and deliverability.
• Integrate with CRM tools such as SuperOffice and FocusPro.
• Automate lead flows and set up trigger-based campaigns.

SEO & Analytics

• Use Google Analytics, Search Console, and Looker Studio for insights and dashboards.
• Provide quarterly reporting on organic and paid performance.
• Track keyword ranking and monitor competitive performance

Social Media & Creative Coordination

• Manage LinkedIn, Facebook, Instagram, YouTube, and Threads presence.
• Schedule and monitor posts via Metricool or similar tools.
• Coordinate content, tone, and design with internal or outsourced creatives.
• Maintain visual and brand consistency across all channels.

Project & Workflow Management

• Use Jira, Notion, and FocusPro for task tracking.
• Maintain marketing documentation in Atlassian Marketplace.
• Coordinate weekly check-ins with team members (Thato, Karien, Phillip).
• Present progress in monthly and quarterly reviews.

Other

• Proficient in Afrikaans and English
• Own transport and license

Extra Capability (Bonus Skillset) : Design & Visual Content

• Skilled in Canva and Figma for layouts, visual mock-ups, and campaign design.
• Ability to adapt social visuals, simple print layouts, and presentation decks.
• Basic familiarity with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Rush).
• Understanding of brand consistency and responsive design principles.