Digital Marketing Strategist: ROI-Driven Campaign Lead

Umedia; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic digital agency is seeking a Digital Marketing Manager to oversee strategy and execution across multiple client accounts. The ideal candidate must have expertise in Google Ads, SEO, social media marketing, and PPC campaigns. Strong analytical skills and a degree in Marketing or a related field are essential. This role offers a chance to drive measurable impact and collaborate with creative teams to achieve marketing objectives.

Qualifications

• 3+ years of hands-on experience in digital marketing.
• Proven success in managing Google Ads and Meta Ads campaigns.
• Demonstrated experience in SEO, PPC management, and data analytics.

Responsibilities

• Plan, develop, and execute multi-channel digital marketing campaigns.
• Manage Google Ads and optimize for conversions.
• Oversee social media scheduling and content planning.
• Track and analyze performance using Google Analytics.
• Work collaboratively with Umedia's internal teams.

Skills

Expertise in Google Ads

SEO

Social media marketing

PPC campaigns

Data analytics

Creative problem solving

Education

Degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

SEO tools

Social media management tools

WordPress or similar CMS

Job description

A dynamic digital agency is seeking a Digital Marketing Manager to oversee strategy and execution across multiple client accounts. The ideal candidate must have expertise in Google Ads, SEO, social media marketing, and PPC campaigns. Strong analytical skills and a degree in Marketing or a related field are essential. This role offers a chance to drive measurable impact and collaborate with creative teams to achieve marketing objectives.