Digital Marketing Specialist - Social Media

Amicorp Group; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A growing marketing firm in South Africa seeks a Social Media Specialist to develop and manage social media strategies across various platforms. The role involves creating engaging content, analyzing performance metrics, and collaborating with teams to drive brand awareness. Ideal candidates should have over 5 years of social media marketing experience and strong communication skills. This position offers a dynamic environment and opportunities for professional growth.

Qualifications

• 5+ years of experience in social media marketing.
• Proven track record of successful social media campaigns.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement social media strategies across platforms.
• Create and curate engaging content that aligns with brand guidelines.
• Manage and oversee social media content calendars.

Skills

Social media marketing

Content creation

Analytical skills

Excellent communication

Graphic design

Tools

Hootsuite

Google Analytics

Adobe Suite

Job description

SUMMARY

The Social Media Specialist will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and growth. This role requires a creative thinker with a strong understanding of social media trends, content creation, and analytics to manage and grow our online community effectively. The ideal candidate will use social media strategies to tell compelling stories that connect with target demographics and inspire action.

PRIMARY DUTIES AND RESPONSIBILITIES

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube, and others.
• Create and curate engaging content, including posts, videos, stories, and graphics, that align with brand guidelines and resonate with our target audience.
• Manage and oversee social media content calendars, ensuring timely and consistent posting across all channels.
• Monitor social media channels for trends, engagement opportunities, and potential crises, responding promptly and appropriately to comments and messages.
• Collaborate with cross-functional teams, including marketing, PR, sales, and creative, to align social media strategies with broader marketing and company goals.
• Utilize social media analytics tools to track and report on key performance metrics (e.g., engagement, reach, follower growth, conversions) and make data-driven decisions to optimize strategies.
• Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure our strategies remain innovative and effective.
• Develop and manage social media advertising campaigns, including budget management, audience targeting, and performance optimization.
• Identify and collaborate with influencers and brand ambassadors to expand our reach and engagement.
• Conduct regular social media audits and competitor analysis to identify opportunities for growth and improvement.

TIME RECORDING

• Accurately record client billable time and value of service when working on client projects, handle pricing, invoicing and collection of outstanding fees for the portfolio of clients.
• Monitor own productivity and client billing and review productivity and performance against targets to ensure that individual financial targets and client communication KPIs are met.
• Follow a disciplined approach to submitting timesheets for client work and meet the financial individual and team targets.

OTHER DUTIES

• Undertake the role of director, trustee, nominee, manager, partner, secretary, authorized signatory or any related position in internal entities or client entities of Amicorp Group, where necessary and required by the Management.
• Undertake such other duties, related to the position, as may from time to time be agreed with Management.

CANDIDATE PROFILE

• 5+ years of experience in social media marketing, preferably in a similar industry.
• Proven track record of developing and executing successful social media campaigns.
• Strong understanding of various social media platforms, trends, and best practices.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficiency with social media management tools (e.g., Hootsuite, Facebook Business Suite) and analytics tools (e.g., Google Analytics, SEMrush, platform-specific insights).
• Strong graphic and video skills (Canva, Adobe Suite, etc.).
• Experience with paid social media advertising and budget management.
• Ability to work in a fast-paced environment, managing multiple projects and deadlines simultaneously.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Knowledge in the health, well-being, skincare, and hospitality industries is a plus.
• Exhibits strong leadership, social & interpersonal skills, a positive can-do attitude and creativity.