Digital Marketing Specialist - Midrand

Recruitment Dynamix (Pty) Ltd; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A marketing recruitment agency in South Africa is looking for a digital marketing specialist to develop strategies and manage online campaigns. The ideal candidate will have a bachelor's degree in marketing and over 3 years of experience in digital marketing, including SEO expertise. Responsibilities include optimizing user funnels and doubling website traffic over the next year.

Qualifications

• Minimum bachelor's degree in marketing or related field.
• 3+ years of demonstrated experience in digital marketing.
• Knowledgeable in SEO.
• Strong analytical and data analysis skills.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.).
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization's blog.
• Come up with insights by studying trends.
• Identify conversion and drop-off points optimizing user funnels.
• Double website traffic within the next year.
• Communicate with clients intermittently to learn expectations and satisfaction.
• Employ best practices when performing digital marketing.

Skills

Digital marketing

SEO knowledge

Analytical skills

Experience with online ad tools

Education

Bachelor's degree in marketing or related field

Job description

Requirements

• Minimum bachelors degree in marketing or related field
• 3+ years of demonstrated experience in digital marketing
• Knowledgeable in SEO
• Strong analytical and data analysis skills
• Demonstrable experience in online ad tools (Google, Instagram, etc.)

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.)
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organizations blog.
• Come up with insights by studying trends.
• Identify conversion and drop-off points optimizing user funnels.
• Double website traffic within the next year.
• Communicate with clients intermittently to learn expectations and satisfaction.
• Employ best practices when performing digital marketing and associated responsibilities on behalf of the company.