Digital Marketing Specialist (Mid-level)

HelloKindred; Johannesburg; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A digital marketing firm is seeking a results-driven Digital Marketing Specialist to enhance their B2B marketing efforts. This remote role involves developing customer journeys for lead generation, planning content strategies, managing social media presence, and utilizing analytics tools. The ideal candidate has significant experience in B2B digital marketing, particularly in lead generation, content marketing, and using HubSpot or Zoho.

Qualifications

• 3–5 years’ experience in B2B digital marketing with a strong understanding of lead generation.
• Proficiency in HubSpot and/or Zoho is essential.
• Strong understanding of customer journey mapping.

Responsibilities

• Build and optimize customer journeys for lead generation.
• Translate communications strategy into a content plan.
• Monitor campaign performance metrics for continuous improvement.

Skills

B2B marketing

Lead generation

Content marketing

Email marketing

Social media management

Analytics

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

HubSpot

Zoho

Google Analytics

Hootsuite

Job description

Job Description

Anticipated Contract End Date / Length: 6 months contract with potential to extend

Work setup: Remote

We’re seeking a results-driven Digital Marketing Specialist with strong experience in B2B marketing to support and grow our digital presence across channels. This role requires someone who can execute end-to-end marketing campaigns, develop and optimize the customer journey for lead generation and nurturing, and turn insights into action.

What you will do:

Customer Journey Development and Lead Generation

• Build and optimize customer journeys for lead generation and nurturing across digital touchpoints.
• Implement segmentation strategies and automation workflows to support lead conversion and progression through the funnel.
• Use HubSpot and/or Zoho to manage CRM, campaign automation, and performance reporting.

Content Planning and Execution

• Translate the communications strategy and brand value proposition into a robust, channel-specific content plan.
• Support the planning and scheduling of content across blogs, email, and social media with a focus on driving engagement and leads.
• Collaborate with thought leaders and subject matter experts to develop and repurpose assets such as webinars, videos, and case studies.

Email Marketing and Marketing Automation

• Plan, build, and send monthly newsletters and nurture campaigns using HubSpot or Zoho.
• Manage automation workflows for different buyer personas and stages of the customer journey.
• Monitor performance metrics such as open rates, CTRs, and conversions, and continuously optimize for improvement.

Social Media Management

• Manage the company’s LinkedIn presence, posting regularly and engaging with the community.
• Promote content, campaigns, and thought leadership to grow brand presence and reach.
• Track performance and contribute ideas to increase follower growth and engagement.
• Experience creating and managing communities via LinkedIn itself and other social media marketing platforms such as Hootsuite or similar.

Analytics and Performance Reporting

• Report on campaign performance across channels including LinkedIn, email, and website.
• Use insights from platforms such as HubSpot, Zoho, Google Analytics, and LinkedIn Campaign Manager to inform decision-making.
• Track and optimize KPIs including CPL, engagement rates, MQLs, and ROI.

Cross-Functional Collaboration

• Align closely with the sales team to ensure marketing efforts are contributing to pipeline goals.
• Partner with internal stakeholders to drive content creation, campaign input, and feedback.
• Coordinate with external freelancers and vendors for content production, design, and editing.

Search Engine Marketing (SEM) and SEO

• Have experience in managing Google Ads campaigns.
• Conduct keyword research and optimize content to support SEO strategy and blog publication.
• Monitor website traffic performance and organic lead generation trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years’ experience in B2B digital marketing with a strong understanding of lead generation, campaign execution, and content marketing.
• Proficiency in HubSpot and/or Zoho (CRM and marketing modules) is essential.
• Experience managing LinkedIn ad campaigns with measurable lead generation success.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Solid skills in email marketing, content planning, and campaign reporting.
• Analytical mindset with a focus on data-driven decisions.
• Excellent communication and project management skills.

Additional Information

• Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
• We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
• HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.