Digital Marketing Specialist - MEA

Axis Communications; South Africa; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global technology company in South Africa is seeking a Digital Marketing Specialist to lead impactful marketing campaigns across the Middle East and Africa. The ideal candidate has over 6 years of experience in digital marketing, combined with strong skills in data analysis and email marketing. Join a dynamic team focused on innovation and collaboration, and help drive lead generation and audience engagement.

Qualifications

• 6+ years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce/Pardot is a plus.
• Strong understanding of customer journeys and lead nurturing.

Responsibilities

• Drive impactful digital marketing campaigns across the MEA region.
• Measure campaign performance and provide insights.
• Manage the marketing automation platform and create templates.

Skills

Digital marketing

Data analysis

Email marketing

Salesforce/Pardot

Google Ads

Project management

English communication

Tools

Salesforce

Pardot

Google Ads

LinkedIn Campaign Manager

Job description

Digital Marketing Specialist - MEA Job Description

The position is based in South Africa, with the option to work from either our Johannesburg or Cape Town office.

EXCITING OPPORTUNITIES AWAIT AT AXIS!

We’re on the lookout for a data-driven, digitally savvy Digital Marketing Specialist to join our dynamic Middle East and Africa Marketing team!

WHAT IS AXIS?

Axis is a fast-growing, Swedish-based tech company leading the way in network video and security solutions. With 5000+ employees across 50+ countries, we champion innovation, collaboration, and a smarter, safer world.

WHAT WILL YOU DO?

As a Digital Marketing Specialist, you’ll own and drive impactful digital marketing campaigns across the MEA region. Your expertise marketing automation, email strategy, and digital will help us engage our audience, generate leads, and convert interest into action.

Email Marketing & Automation:

• Mapping customer journeys, creating campaigns, and optimizing conversion rates
• Designing and monitoring email campaigns and ensuring efficient data flow between platforms

Campaign Deployment:

• Coordinating with the EMEA marketing team to execute localized campaigns
• Developing integrated demand generation campaigns across digital channels and tracking performance

Data Analysis & Reporting:

• Measuring campaign performance, providing insights, and optimizing conversion rates
• Creating dashboards and reports for marketing decisions and supporting lead generation optimization

System Champion:

• Managing the marketing automation platform, creating templates, and training teams
• Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations

Account-Based Marketing:

• Developing and executing the MEA Account-Based Marketing strategy
• Collaborating with key account managers to create customized marketing plans and optimize campaigns

WHO ARE WE LOOKING FOR?

A strategic thinker with a passion for marketing tech and performance data. You’re proactive, structured, and thrive in a fast-paced B2B environment.

You’ll bring:

• 6+ years of digital marketing or demand generation experience
• Hands-on experience with Salesforce/Pardot (certified is a plus)
• Strong understanding of customer journeys, lead nurturing, and digital metrics
• Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools
• Excellent project management and organizational skills
• Ability to collaborate with cross-functional and regional teams
• Excellent communication in English

WHAT CAN AXIS OFFER?

You’ll join an international, innovative, and people-focused company where every day brings new opportunities to grow, contribute, and make an impact.

READY TO ACT?

We believe diverse teams lead to great results – and we can’t wait to meet you! Just click “Apply” and let’s start the journey.

Type of Employment: Permanent Employment

Posting End Date: 2025-11-19

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast