Digital Marketing Specialist (JHB)

FlySafair; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading South African airline is seeking a Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns. Key responsibilities include monitoring campaign performance, supporting SEO strategies, and managing social media interactions. The ideal candidate should be adept with digital marketing tools and have a strong analytical mindset.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Monitor and analyze campaign performance, providing reports.
• Support development and implementation of SEO strategies.

Job description

Responsibilities

• Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Monitor and analyse campaign performance, providing regular reports and insights;
• Support the development and implementation of SEO strategies to improve organic search rankings and drive traffic;
• Research and implement SEM campaigns, including keyword research, ad creation, and bid management.
• Collaborate with the content team to create and distribute engaging content that aligns with our brand and marketing goals;
• Review the content calendar and ensure timely publication;
• Assist in developing and executing social media strategies to increase brand awareness and engagement;
• Monitor social media channels, respond to inquiries, and manage community interactions;
• Design, implement, and manage email marketing campaigns to nurture leads and retain customers;
• Segment email lists and personalise communications for targeted marketing efforts;
• Utilise analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on campaign performance;
• Provide regular updates and recommendations to the marketing team;
• Work closely with the current digital marketer to ensure alignment and consistency in marketing efforts;
• Serve as the point of contact for digital marketing in the current marketer's absence, ensuring continuity of key tasks;
• Support and collaborate with other team members on various marketing initiatives;
• Assist in managing and allocating the digital marketing budget effectively to maximize ROI;
• Monitor expenditures and ensure campaigns are delivered within budget constraints.