DIGITAL MARKETING SPECIALIST (CANADA)

Fcm Travel; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global travel organization is seeking a Digital Marketing Specialist based in Johannesburg to drive digital strategies for their Canadian market. You will manage lead generation, enhance website capabilities, and optimize performance across multiple channels. Ideal candidates should have a degree in marketing and experience with Google Ads and Meta campaigns. Join a dynamic team and impact one of the world’s trusted travel brands.

Qualifications

• Proven experience in managing Google Ads and Meta campaigns.
• Strong analytical ability to interpret data and drive decisions.
• Excellent written and verbal communication skills.

Responsibilities

• Implement lead generation strategies through various digital channels.
• Optimize website's retailing capabilities to enhance customer satisfaction.
• Manage paid digital media channels and initiatives.

Skills

Google Ads management

Meta campaigns

Digital analytics tools

Social media management

Power BI

Education

Bachelor’s degree in marketing, Communications, Digital Media, or a related field

Tools

Google Analytics GA4

CMS platforms

Commerce media platforms like Criteo

Job description

🌍 Digital Marketing Specialist – Flight Centre Travel Group (Canada)

Are you passionate about creating impactful digital experiences that drive engagement, quality leads, and sales?

Flight Centre Travel Group is seeking a Digital Marketing Specialist to join our dynamic global marketing community. Based in South Africa, you’ll play a key role in shaping digital strategies for our Canadian market — partnering with cross-functional teams to deliver exceptional digital brand experiences and optimize performance across multiple online channels.

Primary Accountabilities & Objectives

Quality Lead Generation :

Implement and refine lead generation strategies to ensure the acquisition of high-quality leads through various digital channels, fostering meaningful connections and potential conversions.

Website Retailing Enhancement :

Collaborate cross-functionally to optimize the website's retailing capabilities, focusing on user experience, product presentation, and seamless transactional processes to enhance customer satisfaction and retention.

Digital Media :

Manage paid digital media channels and initiatives that drive leads, brand awareness, campaigns, and store awareness and visits.

Site Conversion Optimization :

Conduct comprehensive analyses of website performance metrics, user behavior, and conversion funnels to identify optimization opportunities, implementing iterative improvements to maximize conversion rates and revenue generation.

Analytical Insight and Strategy Development :

Utilize data-driven insights and industry best practices to inform strategic decision-making, continuously refining digital experiences to align with evolving market trends and consumer preferences.

Implementation, Collaboration & Regional Advocate :

Act as the key contact within the region to ensure Canada is represented across Martech, SEO, Analytics, Paid Performance, and Website initiatives. Collaborate with global teams to roll out digital standardization projects, including website enhancements, personalization implementation, and audience segmentation for automation and AdWords campaigns.

Experience

Skills & Capabilities

Bachelor’s degree in marketing, Communications, Digital Media, or a related field.

Proven experience managing Google Ads and Meta campaigns.

Skilled in using digital analytics tools, CMS platforms, and social media management systems.

Strong analytical ability to interpret data and drive decisions.

Excellent written and verbal communication skills.

Creative, detail-oriented, and able to thrive in a fast-paced, collaborative environment.

Familiarity with commerce media platforms such as Criteo.

Certifications in digital marketing Google Analytics GA4) are advantageous.

Power BI experience essential.

Why Join Flight Centre?

At Flight Centre Travel Group, we believe in a culture of connection, collaboration, and continuous learning . You’ll be part of a global marketing team with opportunities to work on exciting cross-market projects, develop new skills, and make an impact on one of the world’s most trusted travel brands.