Digital Marketing Specialist (Canada)

Studentuniverse; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading travel company in Johannesburg is seeking a Digital Marketing Specialist to enhance lead generation, manage digital campaigns, and optimize website performance. The ideal candidate has at least 5 years of experience in digital marketing, strong analytical skills, and excellent communication abilities. Join a global team focused on creating exceptional digital experiences that inspire travellers worldwide.

Benefits

Opportunities for skill development

Collaborative work environment

Exciting cross-market projects

Qualifications

• Minimum 5 years’ experience in digital performance marketing or a related field.
• Skilled in using digital analytics tools, CMS platforms, and social media management systems.
• Creative, detail-oriented, and able to thrive in a fast-paced, collaborative environment.

Responsibilities

• Implement and refine lead generation strategies.
• Optimize website’s retailing capabilities and user experience.
• Manage paid digital media channels to drive leads and brand awareness.
• Conduct analyses of website performance to identify optimization opportunities.
• Utilize data-driven insights for strategic decision-making.
• Collaborate with global teams on digital standardization projects.

Skills

Digital performance marketing

Google Ads management

Meta campaigns management

Data interpretation and decision making

Communication skills

Analytical tools usage

Content Management Systems

Familiarity with commerce media platforms

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics GA4

Job description

Overview

Flight Centre Travel Group is seeking a Digital Marketing Specialist to join our dynamic global marketing community.

Responsibilities

• Quality Lead Generation: Implement and refine lead generation strategies to ensure the acquisition of high-quality leads through various digital channels, fostering meaningful connections and potential conversions.
• Website Retailing Enhancement: Collaborate cross-functionally to optimize the website’s retailing capabilities, focusing on user experience, product presentation, and seamless transactional processes to enhance customer satisfaction and retention.
• Digital Media: Manage paid digital media channels and initiatives that drive leads, brand awareness, campaigns, and store awareness and visits.
• Site Conversion Optimization: Conduct comprehensive analyses of website performance metrics, user behavior, and conversion funnels to identify optimization opportunities, implementing iterative improvements to maximize conversion rates and revenue generation.
• Analytical Insight and Strategy Development: Utilize data-driven insights and industry best practices to inform strategic decision-making, continuously refining digital experiences to align with evolving market trends and consumer preferences.
• Implementation, Collaboration & Regional Advocate: Act as the key contact within the region to ensure Canada is represented across Martech, SEO, Analytics, Paid Performance, and Website initiatives.
• Collaborate with global teams to roll out digital standardization projects, including website enhancements, personalization implementation, and audience segmentation for automation and AdWords campaigns.

Qualifications

• Minimum 5 years’ experience in digital performance marketing or a related field.
• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• Proven experience managing Google Ads and Meta campaigns.
• Skilled in using digital analytics tools, CMS platforms, and social media management systems.
• Strong analytical ability to interpret data and drive decisions.
• Excellent written and verbal communication skills.
• Creative, detail-oriented, and able to thrive in a fast-paced, collaborative environment.
• Familiarity with commerce media platforms such as Criteo.
• Certifications in digital marketing (e.g., Google Analytics GA4) are advantageous.

Benefits

At Flight Centre Travel Group, we believe in a culture of connection, collaboration, and continuous learning. You'll be part of a global marketing team with opportunities to work on exciting cross-market projects, develop new skills, and make an impact on one of the world's most trusted travel brands.

Location : Johannesburg, South Africa (minimum 4 days in office)
Working Hours : 2 : 00 pm – 10 : 00 pm RSA time (8 : 00 am – 4 : 00 pm Toronto time)
Public Holidays : Aligned with Canada's (Ontario) public holidays
Closing Date : 31 October

Ready to take your digital career global?

Apply now and help us create exceptional digital experiences that inspire travellers worldwide.