Digital Marketing Specialist

Prime System Solutions; South Africa; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital services provider based in South Africa is seeking a Digital Marketing Specialist to manage and optimize performance-driven digital campaigns for US clients. The role involves developing strategies for Google and Bing Ads, analyzing data to refine campaign performance, and leveraging insights to enhance results. Candidates should have over 3 years of experience in paid search management, expertise in relevant tools, and a strong analytical mindset. This remote position offers the chance to drive impactful marketing strategies.

Qualifications

• 3+ years managing large-scale paid search campaigns.
• Proficiency in Google Ads, Bing Ads, and Meta Ads Manager.
• Strong analytical skills, presenting data clearly.

Responsibilities

• Develop and optimize Paid Search campaigns on Google and Bing.
• Conduct keyword research and optimize targeting.
• Utilize data analytics tools to drive campaign performance.

Skills

Paid Search Campaign Management

Data Analysis

Google Ads

Bing Ads

Conversion Tracking

Keyword Research

Bid Management

PPC Management

Tools

Google Analytics

Google Tag Manager

Meta Ads Manager

Job description

Overview

Job Title: Digital Marketing Specialist

Timings: 8 AM-5 PM EST

Location: South Africa (Remote)

Prime System Solution, a leading provider of outsourced digital and technology services, is hiring a Digital Marketing Specialist for one of our US-based clients. In this role, you will support performance-driven digital campaigns, manage end-to-end optimization activities, and leverage data to improve overall marketing results. You will also play a key part in analyzing insights, refining strategies, and ensuring strong campaign performance across platforms.

Responsibilities

• Develop, manage, and optimize Paid Search (Google + Bing), and Google Demand Gen campaigns based on goals.
• Conduct comprehensive keyword research and competitive insights to identify traffic-driving opportunities and optimize targeting for maximum reach and efficiency.
• Manage and optimize all campaigns and bidding strategies, seeking to drive increasing conversions continually.
• Utilize internal data analytics tools to track key performance metrics and make data-driven decisions to refine campaign performance and improve efficiency.
• Implement A/B testing for ad creatives, copy, and landing pages to perpetually enhance campaign performance.
• Glean insights from campaign data and provide actionable recommendations.
• Identify and capitalize on emerging opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition.
• Nice to have additional experience: Meta (Facebook) Ads, TikTok Ads, and Affiliate

Qualifications

• 3+ years of experience fully owning and managing large-scale paid search campaigns on Google Ads and Bing Ads with a focus on both growth and efficiency.
• Proficiency in tools like Google Ads, Microsoft Ads, Meta Ads Manager, and related platforms (Google Analytics, Google Tag Manager, etc.)
• Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution.
• Demonstrated analytical capabilities and the ability to present data clearly and concisely in a fast-moving business environment.
• Ability to draw actionable insights out of large sets of data with the use of Excel
• Data-driven and goal-oriented.
• Familiarity with SEO and broader digital marketing principles (advantageous but not essential).
• Nice to have: Experience with Salesforce