Digital Marketing Specialist

VTL UK Ltd; Noord-Kaap; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading digital marketing agency in South Africa, Noord-Kaap, is seeking an experienced Digital Marketing Specialist to lead online growth initiatives. In this role, you will design and execute integrated digital campaigns across various platforms, driving brand visibility and high-quality lead generation. The ideal candidate should have over 5 years of experience and a strong understanding of digital marketing tools and metrics, along with a Bachelor's degree in a related field. This position offers the opportunity to leverage innovative techniques and trend analysis.

Qualifications

• 5+ years of proven experience in a digital marketing role.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Mastery of Google Ads, Meta Business Suite, and email automation platforms.
• Strong storytelling ability and critical thinking skills.

Responsibilities

• Develop and execute end-to-end digital marketing strategies across multiple channels.
• Plan and optimise high-converting ad campaigns on various platforms.
• Conduct keyword research and implement technical SEO to improve rankings.
• Build and manage automated lead-nurturing funnels using CRM tools.
• Use data tools to track KPIs and provide actionable insights.

Skills

Digital marketing

SEO

SEM

Social Media

Email marketing

Analytics

Creativity

Adaptability

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Ads

Meta Business Suite

HubSpot

Zoho

Canva

Job description

Role Summary

We are seeking a data-driven and creative Digital Marketing Specialist to lead our online growth initiatives. In this role, you will be responsible for designing and executing integrated digital campaigns that drive brand visibility, high-quality lead generation, and measurable ROI. You will stay ahead of 2026 digital trends, leveraging AI-powered tools and advanced analytics to optimise our multi-channel presence.

Key Responsibilities

• Campaign Strategy: Develop and execute end-to-end digital marketing strategies across SEO, SEM, Social Media, and Email.
• Paid Media Management: Plan and optimise high-converting ad campaigns on Meta (Facebook / Instagram), Google Ads, TikTok, and LinkedIn.
• Content & SEO: Conduct keyword research and implement technical SEO to improve organic rankings. Oversee the creation of engaging visual and written content.
• Automation & Funnels: Build and manage automated lead-nurturing funnels using CRM tools like HubSpot or Zoho.
• Analytics & Reporting: Use Google Analytics 4 (GA4) and other data tools to track KPIs, provide actionable insights, and refine budget allocation.

Required Qualifications & Skills

• Experience: 5+ years of proven experience in a digital marketing role.
• Education: Bachelor’s degree in Marketing, Communications, or a related field (HND or professional certifications from reputable academies are also highly valued).
• Technical Proficiency: Mastery of Google Ads, Meta Business Suite, Canva, and email automation platforms.
• Soft Skills: Strong storytelling ability, critical thinking, and adaptability to rapidly changing platform algorithms.
• Certifications: Google Ads, Meta Blueprint, or HubSpot certifications are a significant plus.