Digital Marketing Specialist

Ambit Recruitment South Africa; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency is seeking a Digital Marketing Specialist in Johannesburg to lead all marketing activities including content creation, campaign management, and SEO. The ideal candidate will have a Bachelor's degree in Digital Marketing and 3-4 years of experience in a tech environment. This role demands strong analytical skills and proficiency in ad platforms like Google Ads and LinkedIn Campaign Manager.

Qualifications

• 3 - 4 years digital marketing experience in a B2B or tech environment.
• Ability to create compelling marketing content from technical info.
• Strong attention to detail and multitasking.

Responsibilities

• Create high-quality content like posts and case studies.
• Manage paid campaigns across LinkedIn and Google.
• Conduct SEO activities and manage website updates.

Skills

Content creation using Canva

SEO knowledge

Ad platforms management

CRM and automation knowledge

Analytical skills

Education

Bachelor’s degree in Digital Marketing or related field

Diploma or certification in Digital Marketing

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

Salesforce

Job description

We are looking for a full‑scope Digital Marketing Specialist responsible for planning, creating, executing, and analysing all marketing activities for a company in software This role covers the entire marketing cycle – from content creation, platform publishing, analytics, ads management, SEO, and brand visibility – across LinkedIn, X (Twitter), company websites, and other business‑focused platforms.

Education and Experience Required

• Bachelor’s degree in Digital Marketing, Marketing, Communications, Media, or a related field or alternatively, Diploma or accredited certification in Digital Marketing from recognised institutions (e.g., CIM, Google, HubSpot Academy, Digital Marketing Institute).
• 3 - 4 years hands‑on digital marketing experience in a B2B, software, SaaS, or technology environment.
• Proven ability to create content using Canva, AI etc., and publish it directly across LinkedIn, X, YouTube, CMS platforms.
• Strong capability in ad platforms: LinkedIn Campaign Manager, Google Ads.
• Solid knowledge of SEO, on‑page optimisation, GA4, Search Console.
• Experience with CRM and automation: HubSpot, Salesforce, or similar.
• Comfortable translating technical product information into clear, compelling marketing content.
• Strong attention to detail, ability to prioritise, and ability to work across multiple brands.

Certifications

• Google Ads
• Google Analytics GA4
• HubSpot Marketing
• LinkedIn Marketing
• SEO tools (Ahrefs/SEMrush)

Key Responsibilities

Content Creation & Publishing

• Create high‑quality content: posts, articles, case studies, short videos, graphics, white papers.
• Publish and manage content across platforms like LinkedIn, X, website/blog, YouTube, GitHub (where relevant), and email platforms.
• Maintain consistent brand voice across all channels.
• Coordinate with developers and product teams for technical marketing material and changes.

Digital Campaign Management

• Plan and execute campaigns for lead generation and brand awareness.
• Manage paid acquisition: LinkedIn Ads, Google Ads, retargeting.
• Build landing pages for specific campaigns and optimise for conversions.
• A/B test messaging, creatives, formats.

SEO & Website Management

• Own website updates: product pages, service pages, blog, landing pages.
• Conduct SEO activities: keyword research, on‑page optimisation, technical SEO coordination, backlink outreach.
• Improve website conversion paths and user experience.

Marketing Automation & CRM

• Manage workflows for lead capture, nurturing, and handover to sales.
• Maintain CRM hygiene and reporting dashboards.
• Build email sequences for webinars, product launches, and lead nurturing.

Analytics & Reporting

• Track KPIs: reach, engagement, leads, conversion rates, CAC, channel ROI.
• Produce weekly and monthly reports with strategic recommendations.
• Use analytics to continuously refine targeting and messaging.