Digital Marketing Specialist

Axis Communications; Cape Town; Hybrid; ZAR 1 025 000 - 1 454 000; Full time

Job summary

A leading tech company is seeking a Digital Marketing Specialist to drive impactful marketing campaigns across the MEA region. The candidate should have over 6 years of experience in digital marketing, with a strong grasp of lead nurturing and customer journeys. Proficiency in Salesforce/Pardot is desirable. Join a dynamic team focused on innovation and collaboration, contributing to a smarter, safer world.

Qualifications

• 6+ years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce/Pardot (certified is a plus).
• Strong understanding of customer journeys, lead nurturing, and digital metrics.
• Excellent project management and organisational skills.
• Ability to collaborate with cross-functional and regional teams.

Responsibilities

• Own and drive impactful digital marketing campaigns across the MEA region.
• Map customer journeys, create campaigns, and optimize conversion rates.
• Design and monitor email campaigns, ensuring efficient data flow.
• Develop integrated demand generation campaigns across digital channels.

Skills

Digital marketing experience

Salesforce / Pardot

Google Ads

LinkedIn Campaign Manager

Project management

Communication in English

Job description

Job Title

Digital Marketing Specialist – MEA

Based in Dubai, with relocation considered for candidates from other countries.

Overview

AXIS is a fast‑growing, Swedish‑based tech company leading the way in network video and security solutions.

With employees across 50+ countries, we champion innovation, collaboration, and a smarter, safer world.

What will you do?

As a Digital Marketing Specialist, you’ll own and drive impactful digital marketing campaigns across the MEA region.

Your expertise in marketing automation, email strategy, and digital platforms will help us engage our audience, generate leads, and convert interest into action.

• Mapping customer journeys, creating campaigns, and optimizing conversion rates.
• Designing and monitoring email campaigns, ensuring efficient data flow between platforms.
• Coordinating with the EMEA marketing team to execute localized campaigns.
• Developing integrated demand generation campaigns across digital channels and tracking performance.
• Measuring campaign performance, providing insights, and optimizing conversion rates.
• Creating dashboards and reports for marketing decisions and supporting lead generation optimisation.
• Managing the marketing automation platform, creating templates, and training teams.
• Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations.
• Developing and executing the MEA Account‑Based Marketing strategy.
• Collaborating with key account managers to create customized marketing plans and optimise campaigns.

Who are we looking for?

We need a strategic thinker with a passion for marketing tech and performance data. You are proactive, structured, and thrive in a fast‑paced B2B environment.

• 6+ years of digital marketing or demand generation experience.
• Hands‑on experience with Salesforce / Pardot (certified is a plus).
• Strong understanding of customer journeys, lead nurturing, and digital metrics.
• Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools.
• Excellent project management and organisational skills.
• Ability to collaborate with cross‑functional and regional teams.
• Excellent communication in English; Arabic is considered a plus.

What can AXIS offer?

You’ll join an international, innovative, and people‑focused company where every day brings new opportunities to grow, contribute, and make an impact.

Ready to act?

We believe diverse teams lead to great results – and we can’t wait to meet you. Just click “Apply” and let’s start the journey.

Type of employment: Permanent Employment

Posting end date: [date]

Notice will be provided before we take any action.

About AXIS Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

Committed employees in over 50 countries collaborate with partners worldwide. Together, we thrive in a friendly, open, and collaborative culture and inspire each other to think beyond the expected.

United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let’s create a smarter, safer world. For more information about AXIS, please visit our website. Listen to “Get To Know AXIS” – Podcast.