Digital Marketing Specialist

Media24; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading digital marketing firm in Cape Town seeks a Digital Marketing Specialist to enhance digital marketing campaigns. In this role, you will manage campaigns across various platforms, optimize performance for maximum impact, and contribute innovative strategies to drive traffic and conversions. Candidates should have at least 2 years of related experience, proficiency in Excel, and knowledge of major digital marketing channels. This position offers a dynamic environment for professional growth and development.

Qualifications

• Minimum of 2 years in online advertising/campaign administration.
• Practical experience with major digital marketing platforms.
• Proficiency in Excel is essential.

Responsibilities

• Manage and execute campaigns across Meta, Google, etc.
• Optimize campaign performance for maximum ROI.
• Provide insightful reporting on campaign performance.

Skills

Campaign Management

Digital Marketing Channels

Analytical Skills

Presentation Skills

Education

Minimum Grade 12

Digital marketing or related qualification

Tools

Excel

Google Ads

Meta Ads

Job description

About the Role

Are you passionate about digital marketing and ready to make a real impact? We’re looking for a talented Digital Marketing Specialist to join our dynamic team and drive our digital marketing initiatives to new heights.

In this exciting role, you’ll be at the forefront of our digital marketing efforts, managing campaigns across multiple platforms, optimizing performance, and contributing to innovative marketing strategies that drive traffic and conversions.

This role is based at our Cape Town office and will report to the General Manager for Marketing and Subscriptions.

What You’ll Do

• Campaign Management & Execution
  • Manage and execute digital marketing campaigns across Meta, Google, and other key platforms.
  • Set up and implement marketing campaigns with exceptional attention to detail and strict adherence to timelines.
  • Create compelling digital marketing materials to drive traffic and conversions.
• Performance Optimization & Analysis
  • Continuously monitor and optimize campaign performance to maximize delivery and ROI.
  • Provide regular, insightful reporting on campaign performance to stakeholders.
  • Analyze diverse information sources to make data‑driven decisions.
• Innovation & Best Practices
  • Provide strategic advice on industry best practices.
  • Drive innovation and continuous improvement in digital marketing initiatives.
  • Stay current with industry trends and emerging technologies.
• Documentation & Organization
  • Ensure all documentation and reports are stored in organized electronic filing systems.
  • Maintain accurate records of campaign performance and optimization strategies.

What We’re Looking For

Essential Requirements

• Education: Minimum Grade 12 (Digital marketing or related formal qualification preferred)
• Experience: Minimum 2 years in online advertising/campaign administration in paid advertising environments
• Platform Knowledge: Practical experience with all major digital marketing channels
• Technical Skills: Proficiency in Excel (essential)
• SEO Proficiency: Extremely beneficial

Preferred Qualifications

• Basic HTML knowledge for Ad server management
• Google and Meta platform certifications
• Programmatic buying experience
• Experience with various bidding strategies, including Real‑Time Bidding (RTB)

Key Skills & Attributes

• Professional Skills:
  • Excellent presentation and communication abilities
  • Strategic thinking with deep industry understanding
  • Strong problem‑solving and analytical capabilities
  • Leadership skills to mentor and guide team members
• Personal Qualities:
  • Team player with strong interpersonal skills
  • Consensus‑building and collaboration expertise
  • Dynamic and inquisitive approach to the industry
  • Detail‑oriented with exceptional organizational skills

What Success Looks Like

• Driving measurable traffic and conversion increases through optimized campaigns.
• Delivering high‑quality campaign setups within specified timelines.
• Providing actionable insights through comprehensive performance reporting.
• Contributing innovative ideas and best practices to enhance marketing effectiveness.
• Building strong collaborative relationships across teams.

Ready to Join Us?

If you’re excited about the opportunity to make a significant impact in digital marketing and possess the skills and experience we’re looking for, we’d love to hear from you!

Apply now and become part of a team that values innovation, excellence, and continuous growth in the digital marketing space.

Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.