Digital Marketing Manager (CPT)

DataFin; Johannesburg; On-site; ZAR 700,000 - 900,000; Full time

Job summary

A leading marketing firm in South Africa seeks a Marketing Manager to lead brand strategy and execute campaigns for a cult-status motorcycling brand. The ideal candidate will have over 5 years of marketing experience and proven success in campaign execution across channels. Join a passionate team to drive brand growth and engage loyal enthusiasts while attracting new riders.

Qualifications

• 5+ years of hands-on marketing experience in a brand-led or product-driven environment.
• Proven ability to create and execute successful campaigns across multiple channels.
• Expertise in social media marketing, CRM platforms, and automation tools.

Responsibilities

• Craft and implement integrated marketing plans across channels and market segments.
• Work with internal creatives and external partners to deliver outstanding advertising.
• Drive awareness, loyalty, and conversion with consistent storytelling.

Skills

Campaign management

Social media marketing

Project management

Analytical skills

Communication

Education

Degree in Marketing, Business, or related field

Tools

Google Analytics

Hotjar

Job description

Overview

Are you a bold, creative marketer with a passion for iconic brands that represent freedom, individuality, and the open road? We’re looking for a Marketing Manager to lead brand strategy and execute campaigns for a cult-status motorcycling and lifestyle brand. This is your opportunity to shape powerful, emotionally resonant marketing that fuels the spirit of loyal enthusiasts while attracting a new generation of riders. You’ll thrive here if you bring energy, imagination, and sharp strategic thinking to everything you do—from high-impact digital campaigns to grassroots events. You’ll balance long-term brand growth with hands-on day-to-day execution in a fast-moving, passionate environment.

What You’ll Do

Strategic Leadership:

• Craft and implement integrated marketing plans across channels and market segments.
• Lead data-driven strategies using customer insights, consumer trends, and analytics.
• Present and refine campaigns with clear ROI tracking and performance analysis.

Campaign Execution & Team Collaboration:

• Work with internal creatives and external partners to deliver outstanding advertising and communication assets.
• Manage social media platforms and digital content across all touchpoints.
• Coordinate events from concept to on-the-ground execution.
• Oversee CRM, lead nurturing, and email strategies in partnership with digital teams.

Brand Building & Engagement:

• Align messaging across channels and customer lifecycles.
• Drive awareness, loyalty, and conversion with consistent, compelling storytelling.
• Be a brand ambassador at events, press engagements, and internal forums.

What You’ll Bring

• 5+ years of hands-on marketing experience in a brand-led or product-driven environment.
• Proven ability to create and execute successful campaigns across multiple channels.
• Strong project management and multitasking skills—you thrive under pressure.
• Expertise in social media marketing, CRM platforms, and automation tools.
• Analytical mindset with experience in tools like Hotjar, Google Analytics, etc.
• Excellent communication and copywriting skills.
• A degree in Marketing, Business, or a related field (advantageous).
• Existing press/media contacts or experience with AutoSLM, Keyloop (CDK), Autotrader, or cars.co.za is a bonus.