Digital Marketing Manager / Chief Marketing Officer (Cmo) – Travel Tech / Digital Growth

Sim2Serve (Pty) Ltd; Gauteng; Hybrid; ZAR 400 000 - 500 000; Full time

Job summary

A leading travel tech firm is seeking a Digital Marketing Manager/CMO to oversee all aspects of marketing. You will lead the marketing strategy, optimize campaigns, and mentor a diverse team. The role requires strong expertise in digital marketing, leadership experience, and a passion for innovative solutions in the travel industry. This full-time position is hybrid, based in Johannesburg, Gauteng.

Qualifications

• Proven experience leading and executing across all areas of digital marketing.
• Hands-on experience with app launches and multi-brand growth.
• Strong expertise in digital advertising and performance marketing.

Responsibilities

• Lead and scale a multi-channel marketing strategy.
• Own and optimize Google Ads campaigns.
• Develop and execute content strategies.

Skills

Google Ads

Meta Ads

TikTok Ads

SEO

Influencer marketing

Affiliate marketing

Content marketing

Data-driven decision making

Team leadership

Campaign management

Job description

Digital Marketing Manager / Chief Marketing Officer (CMO) – Travel Tech / Digital Growth

Location: Johannesburg, South Africa (Applicants must be South African citizens currently living in South Africa)

Salary: Based on experience + performance-based bonuses

About Us

AttravSIM is redefining connectivity for global travelers through innovative SIM and eSIM solutions.

Our mission is to empower travelers with seamless communication, anytime, anywhere.

We are searching for a visionary, hands‑on marketing leader to drive growth, elevate our brand, and deliver an industry-leading digital presence.

Read Before Applying

You are not a South African citizen currently living in South Africa.

You want to do strategy only and not execution.

You lack proven leadership in digital marketing and growth.

You do not have hands‑on expertise with Google Ads, Meta Ads, TikTok Ads, SEO, influencer, affiliate, and content marketing.

You cannot demonstrate experience with app launches and multi‑brand campaigns.

You are not confident making independent, high‑impact decisions that affect company growth.

The Role

This is a hybrid leadership and execution role.

You will set the strategy, lead the team, and personally manage and optimize digital campaigns.

You will be expected to do it all: build the vision, lead the people, and deliver hands‑on results across paid media, organic growth, content, SEO, social, influencer programmes, and app marketing.

You will be directly accountable for scaling our brand globally, delivering measurable ROI, and positioning travSIM as the market leader in travel connectivity.

Core Responsibilities

• Strategic Leadership & Team Management
  • Lead and scale a multi-channel marketing strategy that drives awareness, engagement, and revenue.
  • Coordinate and mentor marketing team members across paid ads, content, influencer, SEO, and social media.
  • Oversee structured programmes (influencer, affiliate, content) and ensure delivery.
  • Advise on hiring, scaling, and resource allocation for growth.
  • Define KPIs, monitor results, and make data‑driven decisions to maximize ROI.
• Digital Advertising & Performance
  • Own and optimize Google Ads campaigns (Search, Display, Shopping, YouTube, App).
  • Lead Meta, TikTok, and other social ad strategies to drive awareness and conversion.
  • Continuously test creatives, targeting, and copy to improve ROI.
• Content, SEO & Brand
  • Develop and execute content strategies for awareness and conversion.
  • Oversee SEO: on-page optimisation, backlink building, guest posting, and PR.
  • Repurpose UGC for ads, product pages, and social media.
  • Manage content calendars and work with designers, writers, and freelancers.
• Influencer, Affiliate & Community
  • Launch and scale influencer and affiliate marketing programmes.
  • Build partnerships with travel bloggers, YouTubers, and content creators.
  • Incentivise and manage UGC to grow loyalty and engagement.
• App & Multi-Brand Growth
  • Lead marketing for app launches and digital products.
  • Manage marketing across multiple brands with consistent positioning.
  • Use AI and digital tools for insights, automation, and performance gains.
  • Monitor travel, tech, and marketing trends to inform strategy.
  • Conduct competitor benchmarking and measure campaign impact.
  • Adjust programmes based on ROI, data, and evolving business needs.

Required Skills & Experience

• South African citizen currently living in South Africa (non-negotiable).
• Proven experience leading and executing across all areas of digital marketing.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, SEO, influencer, affiliate, and content marketing.
• Hands-on experience with app launches and multi-brand growth.
• Data-driven, analytical mindset with ability to make strategic decisions.
• Skilled in both team leadership and hands-on campaign management.
• Passion for travel, technology, and building innovative marketing programmes.

Why Join Us

• Own the entire marketing function at a fast-growing travel tech company.
• Work on innovative products redefining connectivity for travelers.
• Directly influence company growth trajectory with high-impact decisions.
• Build and mentor a talented team while executing world-class campaigns.

If you're ready to lead, execute, and deliver results at every level of marketing, we'd love to hear from you.

Seniority Level

Executive

Employment Type

Full-time

Job Function

Marketing and Sales

Industry

Media and Telecommunications

Get notified about new Digital Marketing Manager jobs in Johannesburg, Gauteng, South Africa.