Digital Marketing Manager (Boksburg)

DataFin; Gauteng; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading South African vehicle rental brand is seeking a hands-on Marketing Manager to join their Johannesburg team. The ideal candidate has over 5 years of marketing experience and a proven track record in executing impactful campaigns across digital and social platforms. Responsibilities include crafting marketing strategies and managing performance analysis. This role is perfect for someone passionate about connecting people through unforgettable travel experiences.

Qualifications

• 5+ years’ experience in a results-driven marketing role.
• Proven experience building and executing marketing plans that convert.
• Solid experience with digital marketing tools.

Responsibilities

• Craft and roll out powerful marketing strategies.
• Execute multi-channel campaigns targeting various audiences.
• Track and analyze performance metrics effectively.

Skills

Results-driven marketing experience

Excellent communication skills

Project management skills

Experience with digital tools

Strategic mindset

Tools

Google Analytics

Hotjar

CRM/automation platforms

Job description

Overview

Ready to market adventure? A leading South African vehicle rental brand with over 36 years of industry success is looking for a hands-on, creative, and data-savvy Marketing Manager to join their dynamic Johannesburg-based team. If you’re a natural storyteller with a strategic mind, an eye for performance, and a passion for connecting people to unforgettable travel experiences—this role was made for you. You’ll be responsible for driving campaigns from concept to execution, collaborating across teams, and making sure every marketing move delivers impact.

What Youill Do

• Craft and roll out powerful marketing strategies across digital, print, social and event platforms.
• Execute multi-channel campaigns that speak to adventurers, explorers, and everyday travelers alike.
• Manage and grow social media presence with meaningful, on-brand content.
• Track, report, and analyse performance using tools like Google Analytics and Hotjar—then optimise like a pro.
• Support events from concept to on-the-ground execution.
• Collaborate with creatives, digital teams, and external providers to bring campaigns to life.

What You Bring

• 5+ years’ experience in a results-driven marketing role.
• Proven experience building and executing marketing plans that convert.
• A hands-on approach—you love doing the work, not just directing it.
• Excellent communication, project management, and multitasking skills.
• Solid experience with digital tools like Google Analytics, Hotjar, and CRM/automation platforms.
• A flair for content, a strategic mindset, and the ability to perform under pressure.
• Bonus: Experience with platforms like AutoSLM, Keyloop (CDK), Autotrader, or Cars.co.za.