Digital Marketing Manager (B2B) (Jhb Onsite)

Datafin It Recruitment; Johannesburg; On-site; ZAR 60 000 - 80 000; Full time

Job summary

A leading FinTech firm in Johannesburg is seeking an experienced Digital Marketing Manager to enhance its online presence and drive growth. You will manage and optimise Paid Media channels, generate leads, and coordinate marketing automation through HubSpot. The ideal candidate has a Bachelor’s Degree in Marketing, 5 years of B2B Marketing experience, and hands-on experience with HubSpot, including advanced analytical skills and a strategic mindset. This position is on-site and offers an opportunity to impact the company's marketing strategies significantly.

Qualifications

• 5 years of B2B Marketing work experience.
• At least 3 years focused on Paid Media channels.
• 5 years hands-on experience with HubSpot.
• Experience must be from in-house business.

Responsibilities

• Manage and optimise Paid Media channels.
• Report on Paid Media performance with insights.
• Manage HubSpot marketing automation processes.
• Collaborate with teams to align marketing strategies.

Skills

Analytical skills

Digital Marketing tools proficiency

Project Management skills

Communication skills

Strategic thinking

Education

Bachelor's Degree in Marketing or similar

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

WordPress

Meta Ads

HubSpot

Job description

Environment

PLAY a pivotal, hands-on role as the next Digital Marketing Manager sought by a cutting-edge FinTech company in Joburg where you will help drive growth and enhance its online presence. You will be responsible for managing and optimising Paid Media channels (Google, Microsoft, Meta, and LinkedIn), helping on all aspects of HubSpot marketing automation. You will generate qualified leads and accelerate the sales pipeline. The ideal candidate will require a Bachelors Degree in Marketing or similar, have 5 years B2B Marketing work experience with at least 3 years focused on Paid Media channels & 5 years hands-on experience with HubSpot, including advanced segmentation and reporting. All experience must be from in-house business, and not from a Marketing agency. You must also be strategic thinking, possess analytical acumen and a passion for data-driven marketing in a B2B software as a service (SaaS) environment with proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, WordPress & Meta Ads.

Paid Media & Digital Advertising

• Help to improve and implement the Digital Marketing strategy, and continuously optimise Paid Media campaigns across Google, Microsoft, Meta, and LinkedIn to drive brand awareness, lead generation, and pipeline acceleration.
• Analyse and report on Paid Media performance, providing actionable insights and recommendations for improvement.

Marketing Automation & Email Marketing

• Management of campaigns in HubSpot in relation to marketing automation, including database maintenance, segmentation, workflow creation, and performance reporting.
• Ensure data integrity and compliance across the HubSpot database for both the Marketing and Sales teams.

Content & Social Media Management

• Assistance in writing industry-relevant blog content, e-guides, email content, and customer case studies.
• Execution of content on Paid Media Channels.

Collaboration & Brand Management

• In conjunction with senior marketing management, work closely with other teams such as Sales, Client Management, and external partners, to ensure alignment of marketing initiatives with business goals.
• Help maintain and evolve the company brand toolkit, ensuring consistency across all touchpoints.

Website Management

• Collaborate with Senior Marketing team and external web agencies to optimise set performance, Search Engine Optimisation (SEO), and user experience in line with the overall digital strategy.
• Conduct keyword research and implement SEO strategies to improve organic visibility and lead generation.

Requirements

Qualifications

• Bachelors Degree in Marketing (or similar).

Experience / Skills

• 5 Years experience in B2B Marketing, with at least 3 years focused on running and optimising all Paid Media channels. Your experience must come from in-house business, and not from a Marketing agency.
• 5 Years hands-on experience with HubSpot, including advanced segmentation and reporting.
• Experience in developing, managing, and executing integrated marketing strategies in a B2B environment (SaaS highly beneficial).
• Strong analytical skills with experience in campaign measurement, data analysis, and reporting.
• Proficiency with Digital Marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, WordPress, Meta Ads).
• Strong Project Management skills and ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with a collaborative mindset.

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

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