Digital Marketing Manager

Digital Authority Partners; Wes-Kaap; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing agency is seeking a Marketing Manager to drive lead generation and marketing strategy. The ideal candidate will collaborate with senior leadership to build a scalable marketing engine that positions the company as a trusted authority. This role offers an opportunity to influence the company's growth and potentially transition into a Marketing Director position. Enjoy a flexible, hybrid work environment.

Benefits

Flexible working hours

Supportive team environment

Direct impact on company growth

Qualifications

• 5+ years in marketing management with proven lead generation success.
• Experience managing paid media and partnerships.
• Familiarity with reporting and analytics tools.

Responsibilities

• Drive high-quality leads for the sales team.
• Oversee paid media team and budget allocation.
• Monitor performance metrics and optimize efforts.

Skills

Lead generation

Digital marketing channels

Team management

Analytical skills

Communication skills

Job description

Location: Cape Town / Hybrid

Working Hours: 13:00 - 22:00 (SAST)

Availability: ASAP

Salary: R65,000 - R75,000

About Digital Authority Partners

Digital Authority Partners (DAP) is a full-service digital marketing agency committed to helping businesses scale through innovative, data-driven strategies. Our mission is to transform businesses into digital powerhouses by implementing impactful marketing solutions tailored to each client’s goals. Recognized for our expertise in crafting scalable growth strategies, we take pride in driving measurable results and delivering a strong return on investment.

Our core services include:

• Fractional Executive Services: Strategic leadership to accelerate business growth.
• Search Engine Optimization (SEO): Comprehensive SEO strategies to boost organic visibility.
• Pay-Per-Click (PPC) Management: Optimized ad campaigns to maximize ROI.
• Website Development: Custom-built websites designed for performance and engagement.

Our culture values innovation, collaboration, and excellence, making DAP a great place to grow professionally and contribute meaningfully to a diverse portfolio of clients.

Position Overview

This is not a typical Marketing Manager role. This is an opportunity to help scale DAP’s entire marketing function. You’ll be responsible for building a predictable, scalable growth engine that generates high-quality leads for our sales team, strengthens our brand presence and positions DAP as a trusted authority in the digital strategy space.

You will work directly with senior leadership to define priorities, allocate budget and set quarterly growth goals. As a leader at DAP, you’ll have both strategic autonomy and the opportunity to shape the team as we scale.

For the right candidate, this role is a springboard into a Marketing Director position as we expand the marketing department in 2025.

Key Responsibilities

Lead Generation:

• Drive high-quality leads to the sales team at a reasonable cost per lead/acquisition, tailored to specific services.
• Analyze lead sources, including Organic Search, Paid Search, Lead Generation, Referral Partners, and other channels, to ensure optimization.

Team Management:

• Oversee the paid media team to ensure budget allocation aligns with strategic goals and drives ROI.
• Manage and optimize relationships with lead generation companies, sourcing new partners while phasing out underperformers.

Partnership Management:

• Leverage and expand existing referral partnerships to drive lead acquisition.
• Identify new partnership opportunities to maximize collaboration and lead generation potential.

Strategic Execution:

• Monitor performance metrics, report on results, and implement corrective actions to optimize marketing efforts.
• Respond to sales team needs, such as providing email content, case studies, and other sales enablement materials.
• Collaborate closely with senior leadership (Codrin/Eric) to align execution with overarching marketing strategies.

Accountability:

• Own the results of marketing initiatives, ensuring campaigns meet or exceed objectives.
• Translate strategic direction into actionable plans and see them through to successful execution.

Key Qualifications

Experience:

• 5+ years in marketing management, with a proven track record of driving lead generation and achieving KPIs.
• Experience managing paid media campaigns, partnerships, and lead generation strategies.
• Familiarity with reporting and analytics tools to track performance and ROI.

Skills:

• Strong leadership and team management capabilities, with experience directing cross-functional teams.
• Excellent understanding of digital marketing channels, particularly SEO, PPC, and partnership marketing.
• Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly.

Communication:

• Exceptional interpersonal and communication skills, with the ability to collaborate with sales and senior leadership effectively.
• Proactive problem-solving skills and a commitment to driving results.

Why Join Us?

• Impact: Directly influence the growth trajectory of DAP through high-impact marketing initiatives.
• Innovation: Work in a cutting-edge digital environment that values creativity and data-driven decisions.
• Collaboration: Be part of a supportive and forward-thinking team that values your expertise.
• Flexibility: Enjoy a fully remote position with schedules aligned to US time zones.

If you are a results-oriented Marketing Manager passionate about lead generation and strategic marketing execution, we’d love to hear from you! Apply now to join the Digital Authority Partners team.

How to Apply

Email your resume, cover letter, and relevant work samples to [e-mail]

In your cover letter, explain how your experience will drive success for DAP and our clients.