Digital Marketing Manager

Umedia; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic digital agency is seeking a Digital Marketing Manager to oversee strategy and execution across multiple client accounts. The ideal candidate must have expertise in Google Ads, SEO, social media marketing, and PPC campaigns. Strong analytical skills and a degree in Marketing or a related field are essential. This role offers a chance to drive measurable impact and collaborate with creative teams to achieve marketing objectives.

Qualifications

• 3+ years of hands-on experience in digital marketing.
• Proven success in managing Google Ads and Meta Ads campaigns.
• Demonstrated experience in SEO, PPC management, and data analytics.

Responsibilities

• Plan, develop, and execute multi-channel digital marketing campaigns.
• Manage Google Ads and optimize for conversions.
• Oversee social media scheduling and content planning.
• Track and analyze performance using Google Analytics.
• Work collaboratively with Umedia's internal teams.

Skills

Expertise in Google Ads

SEO

Social media marketing

PPC campaigns

Data analytics

Creative problem solving

Education

Degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

SEO tools

Social media management tools

WordPress or similar CMS

Job description

Overview

Umedia is a dynamic digital agency that partners with multiple leading brands across lifestyle, tech, wellness, and retail sectors. We're results-driven, creative at heart, and obsessed with growth for our clients and our people.

We're looking for a Digital Marketing Manager with expertise in Google Ads, SEO, social media marketing, and PPC campaigns. You'll oversee strategy, execution, and optimization across multiple client accounts ensuring every campaign delivers measurable impact and ROI.

Key Responsibilities

• Digital Strategy & Campaign Management
  • Plan, develop, and execute multi-channel digital marketing campaigns across Google, Meta, LinkedIn, TikTok, and other platforms.
  • Manage Google Ads (Search, Display, Performance Max, and Shopping) and continuously optimize for conversions and ROI.
  • Implement and oversee SEO strategies, including keyword research, on-page optimization, technical audits, and backlink development.
  • Develop and manage PPC campaigns, ensuring budgets are allocated efficiently across multiple brands.
  • Collaborate with design and content teams to align creative execution with marketing objectives.
• Social Media & Content Marketing
  • Oversee social media scheduling, content planning, and paid social campaigns across all major platforms.
  • Manage sponsored content and influencer collaborations to boost brand reach and engagement.
  • Analyze performance metrics across platforms to refine targeting, messaging, and creative strategies.
  • Ensure all content reflects brand tone, voice, and objectives.
• Analytics & Reporting
  • Track and analyze performance using Google Analytics 4 (GA4), Google Tag Manager, and Data Studio.
  • Report on KPIs such as CTR, CPC, CPA, and ROI across all client accounts.
  • Conduct A/B testing and conversion rate optimization for continuous improvement.
  • Present insights and strategic recommendations to both internal teams and clients.
• Leadership & Collaboration
  • Work collaboratively with Umedia's internal teams (creative, content, web development, and account management).
  • Manage relationships with external partners or platforms when necessary.
  • Stay up to date with the latest digital marketing trends, technologies, and best practices.

Requirements

Education & Experience

• Degree in Marketing, Digital Marketing, or a related field
• 3+ years of hands-on experience in digital marketing
• Proven success in managing Google Ads and Meta Ads campaigns with measurable ROI.
• Demonstrated experience in SEO, PPC management, and data analytics.
• Experience managing multiple client accounts or brands within an agency environment is essential.

Technical Skills

• Google Ads Certified (Search, Display, Shopping, Performance Max).
• Proficiency in Google Analytics 4, Tag Manager, and Data Studio.
• Experience with SEO tools
• Skilled in social media management tools
• Knowledge of WordPress, Shopify, or similar CMS platforms is advantageous.

Soft Skills

• Strong analytical mindset with a data-driven approach to decision-making
• Excellent communication and presentation skills
• Highly organized and able to manage multiple campaigns concurrently
• Creative problem solver with a strategic eye for detail
• Passionate about digital innovation and marketing performance.

Key Performance Indicators (KPIs)

• Increased conversion rates and lead generation
• Reduced cost-per-acquisition (CPA)
• Growth in organic website traffic and SEO rankings
• Strong ROI across Google and social media ad campaigns
• Enhanced engagement rates and follower growth for client brands

Send your CV and portfolio to