Digital Marketing Manager

Linde; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading industrial company in South Africa is seeking a Digital Marketing Manager to drive the eCommerce and account management strategy. The ideal candidate will have a degree in Digital Marketing and at least 4 years of experience, with strong project management skills and proficiency in analytics tools. You'll be pivotal in enhancing online sales and digital conversion efforts. Join us at a company where your opportunities are limitless.

Qualifications

• At least 4 years of experience in a related industrial environment.
• In-depth knowledge of analytics packages to monitor site performance.
• Demonstrable track record of exceeding goals.

Responsibilities

• Drive growth of the eChannel focusing on increasing online sales.
• Develop and execute sales and marketing plans to drive customer acquisition.
• Implement new eCommerce tools and analyze AB testing outcomes.

Skills

Digital Marketing

Project Management

Google Analytics

SEO Applications

HTML

Java

CSS

Education

Degree in Digital Marketing

Tools

Google Ads

Job description

What you will enjoy doing

As part of the organisation's ongoing development we are looking for a commercially focused, ambitious Digital Marketing Manager to drive our online eCommerce and account management channel to the next level

This is a pivotal role within the company where you will drive the growth of the eChannel with a key focus on increasing online sales (upsell, cross sell & new business) and digital conversion to online self-service through sales and marketing activities

Working across the business, your key responsibility will be to develop and execute sales and marketing plans which drive customer acquisition, conversion, retention, business growth and drive ecommerce digitalisation initiatives (project manager)

You will need to be prepared to challenge established thinking and to use your experience of best practice digital marketing to develop knowledge and understanding within the business, supported by excellent communication, influencing and analytical skills

You are a driven self-starter with a keen ambition to succeed

What makes you great

You possess a degree in Digital Marketing, and you have already gained at least 4 years of experience in a related industrial environment including in-depth knowledge of analytics packages to monitor performance of the site and marketing programmes (Google Analytics, Google Ads and SEO applications)

The successful candidate must have end to end knowledge of implementing Google ads campaigns internally within business (independent from agencies)

Possesses strong project management skills; self-motivated, highly adaptable, and proactive in driving results

Demonstrates the ability to implement new eCommerce tools and has a foundational understanding of HTML, Java, and CSS

Results oriented with demonstrable track record of success including a proven track record of exceeding goals and reporting on performance and insights to senior leadership (including campaigns and initiatives)

Familiar with AB testing, the ability to analyze and act on the outcome of the testing

Why you will love working with us

Afrox is a market leader in gases and welding products and part of Linde.

Integrity, compliance and ethics are driving forces behind our dealings with customers.

Afrox employees take pride in what they do and turn every challenge into an opportunity.

What we offer you!

At Linde, the sky is not the limit.

If you're looking to build a career where your work reaches beyond your job description and betters the people with whom you work, the communities we serve, and the world in which we all live, at Linde, your opportunities are limitless.

Be Linde.

Be Limitless.