Digital Marketing Manager

Helpbox Uk; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic accountancy firm is seeking a Senior Marketing Professional to lead their marketing function. The ideal candidate will have extensive experience in video and paid marketing, specifically leveraging YouTube for lead generation. This role emphasizes strategy as well as execution, requiring effective management of a small team and collaboration with senior leadership to drive revenue growth.

Benefits

Opportunity to shape marketing strategy

Collaborative leadership team

Impact on sales growth

Qualifications

• 3–5+ years of experience in marketing leadership or senior marketing roles.
• Proven ability to deliver measurable results in lead growth and campaign ROI.
• Experience in video marketing and YouTube channel growth.

Responsibilities

• Develop and deliver a marketing strategy with YouTube at its core.
• Oversee and scale the YouTube channel strategy.
• Lead on paid media campaigns across various platforms.

Skills

Marketing leadership

Video marketing

Paid media expertise

Project management

Collaboration skills

Data-driven approach

Job description

About Helpbox: Helpbox is a dynamic, fast‑growing accountancy firm dedicated to helping small businesses across the UK manage their finances with confidence.

Senior Marketing Professional – Overview

We are looking for a Senior Marketing professional to lead our marketing function.

This is a senior role that blends strategy and execution: you will set the direction for our marketing channels while also rolling up your sleeves to deliver campaigns. The role is heavily focused on video‑led inbound marketing and scaling YouTube as a core channel for lead generation, alongside wider content, funnel strategy, and paid media.

You will optimise our existing YouTube channel, design effective funnels that convert into leads, and implement nurture campaigns and automations for our database.

You will also lead on paid media campaigns as a core growth driver. You'll coordinate and manage a small internal team (video editor, marketing assistant, and director‑presenters), plus external subcontractors, while directly owning the growth strategy and execution of inbound and paid marketing.

This is a pivotal role for us: we want someone who can design and own the strategy, project‑manage campaigns, and execute directly. Our website is built in WordPress.

Key Responsibilities

• Develop and deliver a comprehensive inbound and paid media marketing strategy, with YouTube and video at its core.
• Oversee and scale our YouTube channel (strategy, content planning, analytics, optimisation).
• Design and implement effective funnels and automations that convert traffic into leads.
• Lead on paid media campaigns (Google, Facebook, LinkedIn, and other relevant channels).
• Manage and coordinate a small marketing team: video editor, assistant, and internal stakeholders.
• Collaborate with the Sales Director and senior leadership to align marketing with sales targets.
• Manage external subcontractors (design or other specialists, as needed).
• Lead on content strategy across organic social, email, and other inbound channels.
• Track, analyse, and report on performance metrics (leads, conversions, ROI).
• Take ownership of marketing budgets, campaign planning, and delivery.

Skills & Experience

• Proven experience (3–5+ years) in marketing leadership or senior marketing roles, ideally in B2B or service‑based businesses.
• Strong track record of delivering measurable results (lead growth, brand building, campaign ROI).
• Experience in video marketing and YouTube channel growth (strategy + analytics).
• Deep knowledge of paid media (Google Ads, Facebook / Meta, LinkedIn) – this is essential.
• Strong understanding of content funnels and email nurturing strategies.
• Excellent project management and organisational skills.
• Strong communication and collaboration skills, with the ability to work across teams.
• Data‑driven and commercially focused – you should know how to turn campaigns into revenue.

Personal Attributes

• Hands‑on and proactive – comfortable executing as well as strategising.
• Commercially minded – able to link marketing activity directly to business growth.
• Entrepreneurial and resourceful – able to build processes and systems as we scale.
• Confident managing both people and projects.
• Curious, adaptable, and up to date with digital marketing trends (especially video and paid).

Team & Reporting Structure

Direct reports: Video Editor, Marketing Assistant.

Close collaboration with: Sales Director, CEO, and Directors who act as YouTube presenters.

External support: Paid media subcontractors and other ad‑hoc specialists.

Why Join Us?

• Shape and lead the marketing function in a fast‑growing company.
• Join a business where video and paid marketing already generate significant revenue — and help scale it further.
• Direct impact: your work will directly drive inbound leads and sales growth.
• Freedom to design and own strategy, with support and resources to deliver.
• Be part of a collaborative, ambitious, and innovative leadership team.

Job Types: Full‑time, Permanent

Pay: R

Work Location: Remote