Digital Marketing Lecturer

Red & Yellow Creative School of Business; Wes-Kaap; On-site; ZAR 350,000 - 600,000; Full time

Job summary

Red & Yellow Creative School of Business is seeking an experienced Digital Marketing lecturer to join our academic team. You will teach and mentor the next generation, oversee programme curriculum, and deliver lectures, workshops and tutorials both in person and online.

You will collaborate with heads of department, encompass CHE-regulated quality assurance, and coordinate guest lectures and master classes to maintain relevance and standards.

Qualifications

• NQF 8 or higher in Marketing/Branding is required.
• Minimum 2 years in digital marketing.
• Minimum 3 years teaching, course development and academic management in higher education.
• Minimum 5 years industry experience is advantageous.
• Strong communication and team leadership skills.

Responsibilities

• Oversee curriculum implementation for the programme.
• Develop and deliver modules, lectures, workshops and tutorials (online and on campus).
• Coordinate examinations, assessments and promotion of students.
• Engage with Heads of Department and lecturing team to ensure quality and relevance.
• Collaborate with Marketing and Student Advisor teams to promote programmes.
• Participate in academic governance and quality assurance processes.

Skills

Digital marketing

Lecturing

Communication

Teamwork

Time management

Industry experience

Education

NQF 8 (Honours or PG Dip) in Marketing/Branding

Tools

Google Workspace

Zoom

Microsoft 365

Job description

Red & Yellow Creative School of Business is South Africa’s leading authority in marketing, communication and design education. We have the mission to unlock creative thinking, to build brilliant careers and organizations using Commercial Logic and Creative Magic. Our mandate, as educators, is to prepare students for career success in the future, not the past. This single-minded purpose is why we exist, and what continues to drive and inspire us 30+ years later.

We are looking for talented people who are fun, dynamic and passionate about all things education and that enjoy working with people – students, lecturers and staff to join various teams across our fast-growing company.

Job Summary

We are looking for an experienced, passionate Digital Marketing lecturer who has relevant industry knowledge, to join our academic team to teach and mentor the next generation of Red & Yellow game changers. This is an exciting opportunity to work with a vibrant Academic team – alongside our marketers, learning designers and programme managers. This role will provide you an excellent opportunity to support and enhance the learning journeys of talented Red & Yellow students.

In this role you will be overseeing the implementation of the programme curriculum and lecturers, developing and delivering lectures, workshops and tutorials through in-person and virtual channels and other digital tools, as well as marking of assessments. You would also manage the academic aspects of the programme, ie organizing guest lectures, master classes, peer tutors, teaching assistants (if needed) and actively assuring the quality of the delivery according to CHE regulations. You will be required to work closely with the Heads of the Department and the lecturing team to maintain, develop and grow Red & Yellow’s respected programme offering.

Key Responsibilities and Duties:

This position will require, but is not limited, to the following activities:

• Oversee the implementation of the curriculum
• Develop the curriculum for your modules aligned to Red & Yellow’s teaching style, including, but not limited to, lesson planning, tutorial content and planning, crafting and marking tests, assessments, examinations and provide assessment feedback
• Participate in examination and certification processes and promotion of students
• Attend regular staff meetings and relevant faculty events
• Ensure both hard and electronic filing of all required documentation, including tracking and reporting on at-risk students
• Ensure all lecturer administration is up to date and relevant deadlines are met
• Participate in student grievance & disciplinary sessions, where relevant
• Actively work with the R&Y Marketing and Student Advisor teams to promote the programmes
• Develop and deliver lectures, workshops and tutorials: online and on campus
• Participate in the monitoring & evaluation of the academic programme, including attendance and maintenance of student records
• Liaise with academic colleagues/relevant industry contacts to ensure ongoing development and relevance (including industry-led masterclasses)
• Participate in the annual upgrade of programme content, where relevant
• Conduct, marking and moderation processes, participating in internal and external moderation processes
• Participate in all the R&Y School’s Academic Governance and Quality Assurance procedures including internal moderation and serving on academic committee
• Offer assessment and programme content support to students
• Participate in student application and registration processes
• Participate in examination and certification processes and promotion of students
• Lecture in accordance with the requirements of the programme outcomes and in accordance with the accredited programme outlines;
• Benchmarking of programme offerings against other relevant higher education institutions
• Adhere to centralised policies and procedures that ensure outstanding quality and unquestionable integrity of all academic programmes that are offered;
• Attend relevant marketing activities for the school (i.e. Open days, Graduation etc).

Qualifications and Experience:

• NQF 8 (Honours or PG Dip) qualification in a Marketing or Branding related fields
• Minimum 2 years of rigorous and demonstrable experience in digital marketing
• Minimum 3 years teaching, course development and academic management experience in higher education
• Minimum 5 years of industry experience in the subject area is advantageous
• Tech Savvy - Google Workspace (Gmail, GDrive, GSheets, etc.), Zoom and/or Microsoft 360 package
• Demonstrated ability to design, develop and deliver an engaging high-quality lecturing and supporting learning activities
• Strong communication skills and the ability to lead, command, inspire and contribute to Red & Yellow’s vision
• Self-driven and motivated with excellent administrative and time management skills (deadline driven)
• Proven competency in driving collaborative academic-industry initiatives
• Ability to work as part of a team in a dynamic environment