Digital Marketing Lead (Search)

Imcanny; Cape Town; On-site; ZAR 30 000 - 50 000; Full time

Job summary

A leading digital marketing agency in Cape Town is seeking a skilled professional with at least 3 years of conversion optimization experience. The candidate will support UX and CRO strategies, deliver insights from data analysis, and optimize website performance. This full-time role offers flexible work hours and a supportive environment to thrive in.

Benefits

Competitive base salary

Company profit-sharing

Health insurance

Annual merit-based increases

Ongoing learning bonuses

Qualifications

• 3+ years of conversion optimization experience.
• Experience working on high traffic websites (Over 10K monthly views).
• Ability to analyze data and make data-driven decisions.

Responsibilities

• Support UX and CRO strategies.
• Provide insights based on site analytics.
• Optimize landing pages and website CTAs.

Skills

Conversion optimization experience

Analytical thinking

Problem-solving

Understanding of CRO best practices

Experience with A/B testing tools

Knowledge of paid marketing channels

Tools

Google Optimize

Crazy Egg

Userlytics

Job description

Hi there!

We're WebFX, a full-funnel revenue marketing agency based in the US.

We've been 9x named a Best Place to Work, and we'd love to meet you!

We are a fast-growing company of more than FXers, that has doubled in size over the past 5 years, with talented team members in 6 US offices, 20+ US States, and now based around the globe (and representing 18+ different countries, including offices in Guatemala and South Africa!).

While WebFX and our subsidiary companies, such as Nutshell CRM, and TeamAI, are growing rapidly, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that's where you come in!

We're looking for people to join our mission to provide world-class full-funnel revenue marketing solutions to mid-size businesses worldwide, We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Why Choose WebFX

We're proud to offer the same great culture and a comprehensive set of benefits to our team members no matter where in the world they're based.

In addition to very competitive base pay, we also offer company profit-sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.).

To aid in your success, we also provide world-class industry training (Organic SEO, Local SEO, PPC, Google Analytics, etc.), long-term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!

Some of the additional benefits our FXers enjoy include:

• We put our people first; it's as simple as that.
• Long-lasting relationships with both clients and team members due to consistently low turnover rates, which are simply unheard of in our industry because, again, we put our people first.
• Fully equipped in-office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more!
• Unrestricted access to our proprietary software / platforms that our internal R&D team has developed for our team's exclusive use, in addition to access to the many 3rd party tools and software we utilize internally in order to WOW our clients.
• Be part of a rapidly growing company that, at the same time, only partners with clients who share our values.
• Merit-based promotional structure.
• Annual merit-based compensation increases!
• Access to virtual professional development opportunities with company experts and virtual team-building events like monthly meetups and hangouts.
• Invitation to our annual FXFest – a week-long, all-expenses-paid trip for our international team members (with a 1-year tenure) to our company headquarters.
• We have a very strong commitment to giving back globally - in fact, it's one of our values here at WebFX.
• Committed to donating globally through our FXBuilds program.
• When you join WebFX, you don't just join a company; you join a community!

You can learn more about just some of our proprietary tools here.

What You'll Get

World-Class Training and Ongoing Career Development - No matter your level of experience, our "Bootcamp" training program is provided for all new WebFX "family members" to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.

• From training with our Award-Winning Sr. Developers, Designers, Marketers, and more to access to countless industry-leading online training resources / courses / tutorials to get experience with our client base that spans just about every industry you can think of (and then some), our training program is simply unrivaled!
• Training doesn't stop after your initial training period, we offer career development training and monthly Lunch-and-Learns with our state-of-the-art training amenities to facilitate departmental training, industry-related updates, and more!
• FXLearns program – where you get incentives for taking advantage of our countless industry training resources!
• With a track record of serving over 1,+ clients, we've been able to truly master our processes and procedures, and we'll train you on them - no need to develop how to do things (unless you want to help us continually improve that process!), because we refuse to ever stagnate, we are always pushing to make those processes 1% better too!

Responsibilities

• You will function as an important member of the team by supporting UX and CRO strategies.
• Access site analytics platforms to build reports and deliver insights and opportunities based on independent data analysis.
• Provide strategic, audience-centric recommendations for improving website performance that considers channel and client goals.
• Optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
• Support strategy, execution, and measurement of A/B tests.
• Create and run CRO experiments and focus groups to gather user insights.
• Collaborate with our teams as the main cross‑channel contact: own communications, manage workflows and provide status updates.
• This role requires a mix of creativity and strong analytical skills to identify website optimization opportunities and the ability to develop and execute strategy to turn those ideas into an optimization and testing plan.

Qualifications

• Minimum Qualifications: 3+ years of conversion optimization experience.
• Understanding of CRO best practices from latest testing strategies to new technologies.
• Experience with CRO and A/B testing tools (e.g. Google Optimize, Crazy Egg, and Userlytics).
• Experience thinking analytically and making data-driven decisions.
• Experience finding solutions for complicated problems (tinker mindset).
• Understanding of paid marketing channels including but not limited to Paid Search, Paid Social, Display, Email, SEO, etc.
• Goal oriented and long-term thinker.
• Experience working on high traffic websites (Over K monthly views).

Compensation

Negotiable, based on experience. Annual merit-based increases.

Working Hours and Location

We're currently looking for full-time team members who are able to work in our Cape Town office and the hours outlined below.

• Office Locations: Cape Town Office – Waterview CI, Century City, Cape Town, South Africa.
• Work Hours: Monday through Thursday – 10:00 AM – 7:30 PM SAST; Friday – 10:00 AM – 5:00 PM SAST.

Apply

Please submit a resume or CV (in English) to be considered for this opportunity.

You don't need to apply more than once, even if you're interested in multiple positions – you can simply let us know!

We consider all open roles when reviewing resumes and applications!

Equal Opportunity Statement

WebFX is an Equal Opportunity Employer committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers.

Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation.

You can learn more on our website here!

Additional Notes

WebFX is highly selective and may consider multiple roles for each candidate.