Digital Marketing & Content Specialist

Fastrak Trading 650 (Pty) Ltd; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic digital marketing company in Pretoria is seeking a creative digital all-rounder to enhance its online presence. This role includes social media management, SEO optimization, and product photography, among others. The ideal candidate will be proficient with Shopify and possess a blend of creativity and data analysis skills. Join a small, energetic team to help shape the brand's online story and grow its sales.

Qualifications

• Experience in managing social media platforms.
• Familiarity with SEO best practices.
• Skills in product photography and graphic design.
• Proficient in Shopify and e-commerce operations.
• Ability to analyze data and report findings.

Responsibilities

• Develop and execute social media strategies.
• Conduct keyword research and optimize web content.
• Capture and edit high-quality product images.
• Design visual content for marketing campaigns.
• Manage product listings on Shopify.
• Compile monthly performance reports.

Skills

Social media management

SEO optimization

Product photography

Graphic design

E-commerce support

Data analysis

Job description

Overview

We’re looking for a creative, hands-on digital all-rounder to bring Fastrak’s online presence to life. From social media to SEO, product photography to Shopify — this role is all about making our brand shine online. You’ll help us tell our story, connect with customers, and grow our online sales through fresh content, strong visuals, and smart strategy.

You’ll be part of a small, energetic team that moves fast, thinks big, and loves great ideas. If you’re someone who enjoys mixing creativity with data, design with detail, and strategy with storytelling — you’ll fit right in.

Responsibilities

1. Social Media Management
   Develop and execute social media strategies across Facebook, Instagram, LinkedIn, and other channels. Create engaging visual and written content that reflects the Fastrak brand, plan and schedule posts, and manage community engagement by responding to comments and messages. Track performance, analyse results, and stay on top of trends to keep our content fresh and relevant.
2. Search Engine Optimisation (SEO)
   Conduct keyword research and optimise product pages, web content, and blog posts to improve organic visibility. Work closely with the e-commerce team to refine site structure, metadata, and loading speed, while monitoring performance through Google Analytics and Search Console. Support link-building initiatives to grow domain authority.
3. Product Photography
   Capture and edit high-quality product images for our website, catalogues, and campaigns, maintaining a consistent brand look and feel. Keep an organised image library for easy access across departments.
4. Graphic Design & Content Creation
   Design eye-catching visuals for social media, the website, and marketing campaigns, ensuring all creative work follows Fastrak’s brand style. Bring fresh, practical ideas to support marketing initiatives and online promotions.
5. Shopify & E-Commerce Support
   Upload and update products on Shopify, ensuring listings are accurate, SEO-friendly, and visually appealing. Keep categories logical and content current, while collaborating with the e-commerce team to showcase key promotions, best-sellers, and seasonal items.
6. Reporting & Analytics
   Compile monthly reports on SEO, social media, and online sales, using insights to fine-tune strategies and boost engagement and conversions.