Digital Marketing & Content Manager.

Phoenix Recruitment; South Africa; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A recruitment agency in South Africa seeks a Digital Marketing Specialist to create and execute strategies aligned with business goals. Responsibilities include managing campaigns, optimizing SEO, and producing content for digital platforms. Ideal candidates have 3+ years in digital marketing, strong content creation skills, and proficiency in tools like Google Ads and WordPress. The role includes flexible hybrid work and benefits related to performance.

Benefits

Flexible hybrid work structure

Onsite accommodation and meals during content creation days

Incentive structure linked to booking growth

Qualifications

• Minimum 3 years experience in digital marketing, ideally within hospitality or tourism.
• Strong hands-on ability in content creation.
• Proficiency in Google Ads and Meta advertising.

Responsibilities

• Develop and execute a digital marketing strategy aligned with business objectives.
• Manage paid advertising and optimize campaigns for performance.
• Create and distribute newsletters and CRM communications.

Skills

Content creation (photography, video, copywriting)

SEO

Google Ads

Meta advertising

Analytical skills

Communication skills

Education

Qualification or certification in Marketing, Communications, or Digital Media

Tools

CMS platforms (WordPress preferred)

CRM tools (Mailchimp, HubSpot, etc.)

Adobe Creative Suite

Canva

Job description

Duties

• Develop and execute a digital marketing strategy aligned with business objectives
• Manage paid advertising (Google Ads, Meta Ads) and optimize campaigns for performance
• Maintain and update the website, ensuring SEO and conversion best practices
• Capture and produce photo and video content onsite (property, experiences, food and beverage)
• Manage all social media platforms and community engagement
• Create and distribute newsletters and CRM communications
• Track and report on analytics and ROI metrics
• Ensure brand consistency across all online touchpoints
• Collaborate with the operations, reservations, and F&B teams to align marketing initiatives

Requirements

• Qualification or certification in Marketing, Communications, or Digital Media
• Minimum 3 years experience in digital marketing, ideally within hospitality or tourism
• Strong hands-on ability in content creation (photography, video, copywriting)
• Proficiency in SEO, Google Ads, and Meta advertising
• Experience with CMS platforms (WordPress preferred) and CRM tools (Mailchimp, HubSpot, etc.)
• Excellent writing, storytelling, and communication skills
• Strong analytical and reporting ability
• Organized, self-motivated, and comfortable working in a hybrid setup
• Google Ads or Analytics certification
• Proficiency in Adobe Creative Suite or Canva
• Previous experience with boutique hotels or tourism brands
• Local tourism or influencer network within the Western Cape

Benefits

• Flexible hybrid work structure
• Onsite accommodation and meals during content creation days if needed
• Incentive structure linked to direct booking growth and campaign performance