Digital & Marketing Co-Ordinator ( Fmcg )

Executiveplacements.Com - The Job Portal; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency in Centurion is seeking a Digital Marketing Specialist to support planning, execution, and monitoring of campaigns. The ideal candidate has a Bachelor's degree in Marketing, 6 years of experience, and proficiency in Google Ads and social media management. You will drive brand awareness and lead generation through digital channels.

Qualifications

• Minimum 6 years of experience in digital marketing, social media management, or related roles.
• Previous experience in a digital marketing agency preferable.
• Strong understanding of SEO, SEM, and PPC strategies.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across platforms.
• Develop and schedule engaging content for various social media platforms.
• Manage email marketing campaigns including list segmentation and automation.
• Optimize website content for search engines.
• Track and report key digital marketing metrics.

Skills

Analytical skills

Written and verbal communication

Creativity

Proficiency with digital marketing tools

Understanding of social media trends

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Mailchimp or HubSpot

WordPress

Job description

Summary

This role requires a highly motivated and organized individual to support our client’s digital marketing efforts. You will assist in the planning, execution, and monitoring of all marketing and digital campaigns across multiple platforms including social media, email, SEO, and online advertising.

Position Information

Job Ref: MB
Location: Centurion, South Africa
Employment type: Full‑time
Job Function: Marketing and Sales
Industry: Advertising Services
Senior level: Mid‑Senior level

Minimum Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum 6 years of experience in digital marketing, social media management, or related roles.
• Previous experience in a digital marketing agency preferable.
• Proficient with Google Ads, Facebook Ads Manager and other digital advertising platforms.
• Strong understanding of SEO, SEM, and PPC strategies.
• Familiarity with email marketing platforms such as Mailchimp or HubSpot.

Skills and Knowledge

• Strong analytical skills to interpret data and optimize campaigns.
• Excellent written and verbal communication skills.
• Creativity in developing engaging content and campaign ideas.
• Proficiency with digital marketing tools such as Google Analytics and Meta Business Suite.
• Knowledge of content management systems (CMS) like WordPress.
• Understanding of social media trends and audience engagement strategies.

Role and Responsibilities

• Digital Marketing Campaigns
  • Plan, execute and optimize digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
  • Track and analyze campaign performance using analytics tools.
  • Assist in developing SEO and SEM strategies to increase organic and paid reach.
• Social Media Management
  • Develop and schedule engaging content for various social media platforms.
  • Monitor and respond to audience interactions and comments.
  • Track performance metrics and suggest improvements based on insights.
• Content Marketing & Email Campaigns
  • Assist in content creation for blogs, websites, social media, and email marketing.
  • Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
  • Work with designers and content creators to develop compelling digital content.
• Website & SEO Management
  • Optimize website content for search engines (SEO).
  • Monitor website traffic and user behaviour to improve the user experience.
  • Coordinate with web developers for website updates and enhancements.
• Analytics & Reporting
  • Track and report key digital marketing metrics, including ROI, conversion rates, and engagement.
  • Provide regular performance reports with recommendations for improvement.
• Paid Advertising & Budget Management
  • Set up and manage PPC (Pay‑Per‑Click) campaigns on platforms like Google Ads and Meta Ads.
  • Optimize ad spend to ensure maximum return on investment.
  • Monitor trends and adjust strategies based on data insights.

Key Performance Indicators (KPIs)

• Website Traffic & Engagement: increase visitors and reduce bounce rates.
• Social Media Growth: growth in followers, engagement rates, and shares.
• Lead Generation & Conversion Rates: number of leads generated and conversion percentages.
• SEO Performance: improvement in organic rankings and search traffic.
• Return on Ad Spend (ROAS): effectiveness of paid advertising campaigns.
• Email Marketing Metrics: open rates, click‑through rates, and subscriber growth.
• Customer Acquisition Cost (CAC): reduction in the cost of acquiring new customers.