Digital Marketing and eCommerce Specialist

Lewis Stores (PTY) Ltd; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A retail company is seeking a Digital Marketing and eCommerce Specialist based in Cape Town. This role focuses on executing marketing campaigns, managing eCommerce platforms, and analyzing performance metrics. Candidates should have a relevant degree and 2-3 years of experience in digital marketing or eCommerce. Strong analytical skills and proficiency in tools like Google Analytics are required.

Qualifications

• 2–3 years of experience in digital marketing or eCommerce.
• Strong analytical and problem-solving skills.

Responsibilities

• Execute digital marketing campaigns (SEO, PPC, social media, email marketing).
• Support eCommerce platform management including uploading content and managing product listings.
• Analyse and report on campaign performance and web traffic metrics.
• Assist in customer acquisition and retention initiatives.
• Collaborate with design and content teams to create marketing material.
• Stay updated with latest digital marketing and eCommerce trends.

Skills

Digital marketing campaigns

Analytical skills

Problem-solving skills

Education

Bachelor’s degree or diploma in Marketing, Digital Commerce, Communications

Tools

Google Analytics

Meta Business Suite

Email marketing tools

CMS platforms (e.g. WordPress, WooCommerce)

Job description

Job Description :

The Digital Marketing and eCommerce Specialist will assist in planning and executing online marketing initiatives and driving sales through various digital channels.

Key Responsibilities :

• Execute digital marketing campaigns (SEO, PPC, social media, email marketing).
• Support eCommerce platform management including uploading content and managing product listings.
• Analyse and report on campaign performance and web traffic metrics.
• Assist in customer acquisition and retention initiatives.
• Collaborate with design and content teams to create marketing material.
• Stay updated with latest digital marketing and eCommerce trends.

Qualifications :

• Bachelor’s degree or diploma in Marketing, Digital Commerce, Communications, or related field.
• 2–3 years of experience in digital marketing or eCommerce.
• Proficient in Google Analytics, Meta Business Suite, email marketing tools, CMS platforms (e.g., WordPress, WooCommerce).
• Strong analytical and problem-solving skills.