Digital Marketing And Ecommerce Manager

Lewis Group; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A retail company in Cape Town is seeking an experienced Digital Marketing and eCommerce Manager to develop and implement online sales strategies. The role involves managing SEO, SEM, and social media initiatives, leading a team, and collaborating with stakeholders for seamless customer experiences. Ideal candidates will have a degree in Marketing and over 5 years of related experience.

Qualifications

• Bachelor’s degree in Marketing, Digital Commerce, or a related field.
• 5+ years’ experience in digital marketing and / or eCommerce management.
• Strong understanding of SEO, SEM, social media, Google Analytics, CMS platforms, and CRM systems.
• Leadership and project management experience.
• Excellent analytical and problem-solving skills.

Responsibilities

• Develop and execute comprehensive digital marketing and eCommerce strategies across all brands.
• Manage SEO, SEM, social media, email marketing, and paid advertising initiatives.
• Drive traffic, conversion, and sales across multiple eCommerce platforms.
• Manage budgets, reporting, and performance metrics.
• Lead a team of digital marketing and community engagement specialists.
• Collaborate with internal stakeholders to align digital efforts.
• Oversee the eCommerce customer experience, ensuring a seamless online shopping journey.
• Monitor market trends, competitor activity, and emerging technologies.

Job description

Job Description

We are seeking an experienced Digital Marketing and eCommerce Manager to lead, develop, and implement our digital marketing and online sales strategies. The ideal candidate is a strategic thinker with proven leadership skills and a passion for driving online growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing and eCommerce strategies across all brands.
• Manage SEO, SEM, social media, email marketing, and paid advertising initiatives.
• Drive traffic, conversion, and sales across multiple eCommerce platforms.
• Manage budgets, reporting, and performance metrics.
• Lead a team of digital marketing and community engagement specialists.
• Collaborate with internal stakeholders (merchandise, IT, finance, operations) to align digital efforts.
• Oversee the eCommerce customer experience, ensuring a seamless online shopping journey.
• Monitor market trends, competitor activity, and emerging technologies.

Qualifications

• Bachelor’s degree in Marketing, Digital Commerce, or a related field.
• 5+ years’ experience in digital marketing and / or eCommerce management.
• Strong understanding of SEO, SEM, social media, Google Analytics, CMS platforms, and CRM systems.
• Leadership and project management experience.
• Excellent analytical and problem-solving skills.