Digital Marketer – CLDM

Armstrong Appointments; Cape Town; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A digital marketing agency in Cape Town is seeking an experienced Digital Marketer to develop and execute strategies that build brand awareness and drive lead generation. The ideal candidate has 3-5 years in digital marketing, strong campaign management skills, and a passion for technology and wellness. This position offers a hybrid work setup and competitive salary with performance-based bonuses.

Benefits

Performance-based bonuses

Flexible work hours

Qualifications

• 3-5 years experience in a digital marketing role.
• Proficiency in digital tools such as Google Campaign Manager.
• Strong understanding of community marketing.

Responsibilities

• Develop and execute integrated digital marketing strategies.
• Drive brand awareness through collaborations.
• Analyze campaign performance for improvements.

Skills

Digital strategy development

Campaign management

SEO knowledge

Content creation

B2B and B2C marketing

Analytical skills

Education

Marketing Diploma (NQF Level 6)

Tools

Google Campaign Manager

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Job description

Overview

The Role: We’re looking for a data-driven, creative Digital Marketer who can help us build brand awareness, drive lead generation, and support platform adoption through digital channels. The perfect candidate needs to be a strategic thinker, who is willing to be hands-on and enjoys a fast-paced environment. You’ll work closely with the multimedia designer, sales and community teams, and report directly to leadership.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid and organic channels (Google, Meta, Threads, etc.) that will result in tangible success measured against set KPI’s.


• Conceptualise and implement product-lead marketing campaigns for specific target audiences to drive awareness, resulting in qualified leads.


• Drive brand awareness by collaborating with industry influencers and co-ordinate campaign content to increase brand reach and engagement.


• Take full responsibility for setting up and optimising lead-gen campaigns, including special promotions and offers.


• Collaborate with the team to create engaging web content, which will include website content and updates.


• Ensure brand consistency across all digital content and marketing collateral.


• Understand the art of storytelling: Take ownership of all messaging, which will include elements such as social media posts, captions, content and SEO copywriting, proposals, and scripts using the brand tone.


• High-Speed Execution: Proven ability to launch campaigns rapidly without compromising on quality. Must show examples of working under pressure, preferably in startup or fast-paced environments.


• B2B & B2C Marketing Acumen: Experience designing and executing campaigns for both consumer (B2C) and business (B2B) audiences — especially relevant as client grows its marketplace and adds a gym management solution.


• Reporting: Analyze digital campaign performance and make data-informed recommendations to improve ROI.


• Customer Conversion and Retention: Lead email marketing efforts (via platforms like Beehiiv), including segmentation, automation, and campaign analysis.


• Support ambassador/influencer content marketing rollouts.


• Stay updated on trends in tech, wellness, and the African digital space.

Qualifications

Requirements:

• Marketing Diploma (minimum NQF Level 6)


• 3–5 years experience in a digital marketing role (startup or tech platform experience is a big plus).


• Proficiency in digital tools (Google Campaign Manager, Meta Ads Manager, LinkedIn Campaign Manager and bulk mailing systems and GA4


• Working knowledge of SEO principles.


• Strong understanding of community marketing and content-led growth.


• Excellent written and verbal communication skills.


• Passion for wellness, tech, and empowering African service providers.


• Self-starter attitude — you know how to build from scratch.

Work Environment

• Hybrid setup with flexible work hours.

Remuneration

• Competitive startup salary – Market related


• Performance-based bonuses

Eligibility

South African citizens or candidates with valid work permits in South Africa.

We will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.