Digital Marketer

Armstrong Appointments; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency in South Africa is hiring a Digital Marketer to enhance brand awareness and lead generation. The ideal candidate will develop integrated marketing strategies, manage campaigns, and execute robust email marketing proposals. Ideal background includes 3–5 years in digital marketing within a fast-paced environment, and proficiency in tools like Google Ads and social media platforms. Competitive salary and flexible hybrid work environment offered.

Qualifications

• 3–5 years experience in a digital marketing role, preferably in a startup or tech environment.
• Strong understanding of both B2B and B2C marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute integrated digital marketing strategies.
• Analyze digital campaign performance and recommendations.
• Lead email marketing efforts including segmentation and automation.

Skills

Digital marketing strategies

Content creation

SEO principles

Email marketing

Community marketing

Education

Marketing Diploma (NQF Level 6)

Tools

Google Campaign Manager

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Job description

Introduction

The Role: We're looking for a data-driven, creative Digital Marketer who can help us build brand awareness, drive lead generation, and support platform adoption through digital channels.

The perfect candidate needs to be a strategic thinker, who is willing to be hands‑on and enjoys a fast-paced environment.

You’ll work closely with the multimedia designer, sales and community teams, and report directly to leadership.

Duties & Responsibilities

• Develop and execute integrated digital marketing strategies across paid and organic channels (Google, Meta, Threads, etc.) that will result in tangible success measured against set KPI's.
• Conceptualise and implement product‑lead marketing campaigns for specific target audiences to drive awareness, resulting in qualified leads.
• Drive brand awareness by collaborating with industry influencers and co-ordinate campaign content to increase brand reach and engagement.
• Take full responsibility for setting up and optimising lead‑gen campaigns, including special promotions and offers.
• Collaborate with the team to create engaging web content, which will include website content and updates.
• Ensure brand consistency across all digital content and marketing collateral.
• Understand the art of storytelling : Take ownership of all messaging, which will include elements such as social media posts, captions, content and SEO copywriting, proposals, and scripts using the brand tone.
• High-Speed Execution : Proven ability to launch campaigns rapidly without compromising on quality.
• Must show examples of working under pressure, preferably in startup or fast‑paced environments.
• B2B & B2C Marketing Acumen : Experience designing and executing campaigns for both consumer (B2C) and business (B2B) audiences — especially relevant as client grows its marketplace and adds a gym management solution.
• Reporting : Analyze digital campaign performance and make data‑informed recommendations to improve ROI.
• Customer Conversion and Retention : Lead email marketing efforts (via platforms like Beehiiv), including segmentation, automation, and campaign analysis.
• Support ambassador / influencer content marketing rollouts.
• Stay updated on trends in tech, wellness, and the African digital space.

Desired Experience & Qualification

• Marketing Diploma (minimum NQF Level 6) ? 3–5 years experience in a digital marketing role (startup or tech platform experience is a big plus).
• Proficiency in digital tools (Google Campaign Manager, Meta Ads Manager, LinkedIn Campaign Manager and bulk mailing systems and GA4 ? Working knowledge of SEO principles.
• Strong understanding of community marketing and content‑led growth.
• Excellent written and verbal communication skills.
• Passion for wellness, tech, and empowering African service providers.
• Self‑starter attitude — you know how to build from scratch.Work Environment : ? Hybrid setup with flexible work hours.

Package & Remuneration

Competitive startup salary - Market related Performance‑based bonuses

Interested?