Digital & Influencer Marketing Specialist | Fmcg / Cpg / Otc

Acdoco Sa; Johannesburg; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading digital marketing agency in Johannesburg seeks a Digital & Influencer Marketing Specialist to drive impactful digital campaigns for well-known FMCG brands. Ideal candidates will bring 3-4 years of digital marketing experience and creativity to build relationships with influencers and create engaging content. This full-time role offers significant autonomy and the opportunity for rapid professional growth within a dynamic team.

Benefits

Direct impact on brand growth

Opportunities for rapid career progression

Work with international brand teams

Qualifications

• 3-4 years' experience in digital marketing with a focus on social platforms.
• Natural trend awareness and creativity.
• Ability to manage multiple campaigns effectively.

Responsibilities

• Own end-to-end digital campaign execution across various platforms.
• Transform global assets into locally relevant content.
• Track and optimize campaigns in real-time using analytics.

Skills

Paid digital campaign management

Creativity and trend awareness

Strong communication skills

Ability to work under tight deadlines

Job description

Digital & Influencer Marketing Specialist | FMCG / CPG / OTC

ACDOCO SA, City of Johannesburg, Gauteng, South Africa

About the Role

ACDOCO SA seeks a dynamic, hands‑on Digital & Influencer Marketing Specialist to be our digital marketing dynamo.

We're looking for an energetic self‑starter with 3‑4 years' experience who can single‑handedly drive digital campaigns while bringing fresh, creative ideas to our portfolio of exciting international brands.

This isn't your typical corporate marketing role – we need someone who thrives in flow, loves wearing multiple hats, and gets excited about building something special with a lean, high‑performing team.

You'll have the autonomy to shape our digital presence while working directly with global brands and local influencers.

Key Responsibilities

• Own end‑to‑end digital campaign execution across Meta, TikTok, and Google – from creative briefing to performance optimisation
• Bring fresh, bold ideas that resonate with Gen Z and millennial audiences in the beauty, personal care, and OTC spaces
• Rapidly test, iterate, and scale what works – fail fast, learn faster

Creative Adaptation & Content Creation

• Transform global assets into locally relevant, culturally resonant content with design agencies
• Create quick, resonating content when needed – perfect is the enemy of done

Influencer Partnership Management

• Build authentic relationships with micro and macro influencers
• Brief and manage influencer agencies with clear, creative direction
• Identify emerging creators and trends before they go mainstream

Data‑Driven Performance

• Track and optimise campaigns in real‑time using platform analytics
• Create simple, impactful reports that tell a story (no death by PowerPoint)
• Connect digital activity directly to sales uplift – we care about ROI, not vanity metrics

What We're Looking For

• 3‑4 years' hands‑on experience running paid digital campaigns (in‑house)
• Natural creativity and trend awareness – you know what's happening on social before it's trending
• Comfortable with chaos that delivers impact – multiple campaigns, shifting priorities, tight deadlines are your normal
• Strong communicator who can build relationships across all levels

The X‑Factor

• You're entrepreneurial – you see problems as opportunities to innovate
• High energy and enthusiasm – your passion is contagious
• Culturally connected – you understand South African consumers and what makes them tick
• Humble learner – eager to grow, open to feedback, not afraid to ask questions
• Self‑directed – you don't need micromanagement, just clear goals

Nice to Have

• Experience with beauty, personal care, or FMCG brands
• Understanding of retail dynamics and shopper marketing
• Previous startup or small company experience

Why Join ACDOCO SA?

• Real Impact, Real Fast
• Your campaigns will directly impact brand growth – see results in weeks, not quarters
• Small team = big responsibilities and rapid career progression
• Work directly with international brand teams and local retail giants
• We move fast, test everything, and celebrate smart risks
• Flat structure – your ideas go straight to decision‑makers
• Average tenure exceeds 10 years because we invest in our people

The Brands You’ll Love

Portfolio includes Batiste Dry Shampoo, Dr. Beckmann, Hero Mighty Patch, The Breath Co / Therabreath, Jordan Oral Care, LifeStyles Condoms, SKYN, AnuSol, Contempo Condoms, Alpecin and more

31 international performance awards since

Work on brands your friends actually use and talk about

What Success Looks Like

First 30 Days

• Take ownership of live campaigns and start optimising
• Build relationships with our influencer agencies and key stakeholders
• Identify quick wins and present fresh campaign ideas

First 90 Days

• Launch your first fully‑owned campaign from concept to execution
• Demonstrate measurable improvements in campaign performance

Not Your Typical Interview Process

• No stuffy panel interviews – just real conversations with real people
• We might ask you to present a mini campaign idea (we'll give you the brief in advance)
• Come as yourself – we want to see you and your personality

Ready to be our Digital Marketing Dynamo?

If you're tired of being a small cog in a big machine and want to be THE digital marketing specialist for exciting brands in a boutique powerhouse, we want to hear from you.

This role is perfect for someone ready to level up fast while having fun along the way.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Retail Health and Personal Care Products