Digital Content Creator - Social Media Specialist

Placements24; George; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Professional development

Job summary

Placements24 in George, Western Cape, is seeking a Digital Content Creator with a social media focus to join our marketing team. Hybrid work model combines remote flexibility with in‑office collaboration.

You will develop engaging content strategies, create graphics and videos, and help grow our online community while aligning with brand campaigns. The ideal candidate thrives on storytelling, tracks platform trends, and owns end‑to‑end content from concept to posting, with strong written and

Qualifications

• Proven experience as Social Media Specialist or Content Creator.
• Ability to tailor content for multiple platforms (Instagram, Facebook, TikTok, LinkedIn).
• Strong understanding of analytics and engagement strategies.

Responsibilities

• Conceptualize, create, and schedule content for multiple platforms.
• Monitor trends and audience sentiment; provide optimization recommendations.
• Engage with the online community and respond to enquiries professionally.
• Collaborate with marketing to align content with campaigns and launches.
• Analyze performance metrics and generate reports to inform future content.

Skills

Social media management

Content creation

Graphic design

Video editing

Analytics

Tools

Hootsuite

Buffer

Canva

Adobe Premiere Pro

Job description

About the Role

Our client is seeking a dynamic and creative Digital Content Creator with a specialization in social media to join their marketing team in George . This role offers a hybrid work model, blending remote flexibility with in-office collaboration. You will be responsible for developing and executing engaging content strategies across various social media platforms, aiming to enhance brand visibility, drive audience engagement, and support marketing objectives. The ideal candidate is a storyteller at heart, possesses a keen eye for visual trends, and understands how to leverage different platforms to connect with diverse audiences, contributing to a vibrant and growing online community.

Key Responsibilities

• Conceptualize, create, and schedule compelling content (graphics, videos, written posts) for platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Monitor social media trends, audience sentiment, and competitor activity, providing insights and recommendations for content optimization.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with the marketing team to align social media content with broader campaign goals and product launches.
• Analyze social media performance metrics, generate reports, and use data to inform future content strategies and improve engagement rates.

Requirements

• Proven experience as a Social Media Specialist , Content Creator, or similar role.
• Demonstrated ability to create engaging visual and written content tailored for different social media platforms.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and basic graphic design/video editing software.
• Strong understanding of social media analytics and audience engagement strategies.
• Excellent written and verbal communication skills, with a creative flair and attention to detail.

Benefits

• Competitive annual salary with performance incentives.
• Hybrid work arrangement offering flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for professional growth and development in the digital marketing space.
• A creative and collaborative team environment focused on innovation and impact.